Market intelligence for international student recruitment from ICEF

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Middle East Page 9 of 45

 Global parents’ survey: three quarters would consider university abroad

Global parents’ survey: three quarters would consider university abroad

A newly released survey of 5,550 parents in 16 countries around the world finds that most – 77% – would consider sending their child abroad for either undergraduate...

 Regional rankings an important measure of investment and academic influence

Regional rankings an important measure of investment and academic influence

Nearly one in eight of the world’s top 200 universities, as ranked in the Times Higher Education (THE) World University Rankings 2014/15, are from Asia. The same is...

 The enrolment funnel: Better results start with the prospects you already have

The enrolment funnel: Better results start with the prospects you already have

The pool of prospective students is getting larger all the time for many schools and institutions. The Internet appears to be a big factor in this trend, in...

 Using social media to reach students in the Middle East and North Africa

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...

 Turning the tables on conventional thinking with anti-marketing

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and posing a challenge...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations and financial institutions....

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience – can be...

English skills a key for mobility and employment in the Middle East and North Africa

The Middle East and North Africa (MENA) region has the world’s most youthful population… and the highest youth unemployment rates. A growing body of research is pointing to...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

Strategic risk management in international student recruitment

“It’s really all about trying to understand the ‘what if’ scenarios,” says Pamela Barrett. “Any organisation that is operating internationally will operate in a field where there is...