Market intelligence for international student recruitment from ICEF

Technology Page 1 of 15

A fresh look at Google Analytics for international student recruiters

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

ICEF Podcast: Artificial Intelligence in international student recruitment

In this episode of our continuing podcast series, ICEF’s Craig Riggs (editor of ICEF Monitor) and Martijn van de Veen (vice-president of business development) discuss some of the...

Have we reached the tipping point for technology-fuelled recruitment?

This special feature is sponsored by Salesforce. The fundamental characteristics of international student markets are well known to Monitor readers. Over the last two to three decades, overall...

The growing application of virtual reality in international student recruitment

Offering international student prospects a virtual reality (VR) experience once seemed out of reach for most schools and universities. Not anymore. Thanks to new, lower-priced VR devices, the...

Is it easy for students to send you money?

There is a story, famous in some circles, of an international student who once sent US$53,000 to an Ivy League institution in the United States. But something went...

Boosting international student enrolments with better landing pages

Do you have a web landing page designed specifically for international students? Or even a web page devoted to one priority market? If not, it’s time to allocate...

Why the viral video app TikTok needs to be part of your recruitment strategy this year

Every education marketer knows that you have to be on Instagram to connect with high school and college-aged students. But there’s now another platform to seriously consider as...

What about the 20 million students who didn’t study abroad last year?

Education technology has played a massive role in programme delivery since the start of the pandemic. And COVID has unquestionably amplified the scale and pace of adoption for...

Digital health passports will help shape global travel in 2021

Given the pressing economic need for international travel to rebound in 2021, governments and companies are working together to develop ways for travellers to demonstrate that they are...

ICEF Podcast: The impact of micro-credentials on international education

Our podcast series continues with a special episode on the growing importance of micro-credentials. These accredited courses are designed to help build specialised skills that are relevant to...

Demand for online learning and alternative credentials surges during COVID-19

The societal and economic disruption caused by COVID-19 is accelerating a movement towards online education, skills-based training, and affordable credentials that take weeks or months to achieve rather...

Testing update for April 2020: TOEFL, GRE, IELTS, Pearson

Update for 15 April: IELTS announces at-home testing service. Please see details below. TOEFL launches at-home testing The Educational Testing Service (ETS) announced last week that it has...

Virtual campus tours take on new importance during travel restrictions

As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right...

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...