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Market intelligence for international student recruitment from ICEF

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 ICEF Podcast: Exploring AI and its impact on international student recruitment

ICEF Podcast: Exploring AI and its impact on international student recruitment

This special episode was recorded live at ICEF ANZA in Perth, Australia, and hosted by ICEF’s Martijn van de Veen. This featured discussion puts the focus on the...

 What a widening TikTok ban could mean for international student recruitment

What a widening TikTok ban could mean for international student recruitment

Politicians and lawmakers in the US, Europe, and Canada are currently banning or restricting access to TikTok – the most popular app in the world – on government-issued...

 ICEF Podcast: How ChatGPT affects the future of international education

ICEF Podcast: How ChatGPT affects the future of international education

In this episode, ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector, including Canada’s 800,000-student milestone and student perspectives on planning for...

 What will ChatGPT and the next generation of AI tools mean for international education?

What will ChatGPT and the next generation of AI tools mean for international education?

A new AI-powered chatbot, ChatGPT (from Silicon Valley start up OpenAI), is provoking heated debate within academic circles about how to handle the chatbot’s influence in the classroom...

 ICEF Podcast: Four perspectives on agent aggregators

ICEF Podcast: Four perspectives on agent aggregators

In this episode, ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector, with a focus on how rising rents are placing additional...

ICEF Podcast: Digital transformation in international education

In this episode, ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector, with a focus on how student recruitment strategies are changing...

Too many social channels to manage? Maybe your students can help

How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or agency doesn’t have full-time staff who are comfortable enough with...

Data shows that machine learning can boost international admissions conversions

“Technology is not the be-all-end-all,” says Ashish Fernando, the CEO of iSchoolConnect. “Technology is not the answer to all questions, and artificial intelligence is not something that can...

Using Google Analytics to track and improve online campaign performance

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

A fresh look at Google Analytics for international student recruiters

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

ICEF Podcast: Artificial Intelligence in international student recruitment

In this episode of our continuing podcast series, ICEF’s Craig Riggs (editor of ICEF Monitor) and Martijn van de Veen (vice-president of business development) discuss some of the...

Have we reached the tipping point for technology-fuelled recruitment?

This special feature is sponsored by Salesforce. The fundamental characteristics of international student markets are well known to Monitor readers. Over the last two to three decades, overall...

The growing application of virtual reality in international student recruitment

Offering international student prospects a virtual reality (VR) experience once seemed out of reach for most schools and universities. Not anymore. Thanks to new, lower-priced VR devices, the...

Is it easy for students to send you money?

There is a story, famous in some circles, of an international student who once sent US$53,000 to an Ivy League institution in the United States. But something went...

Boosting international student enrolments with better landing pages

Do you have a web landing page designed specifically for international students? Or even a web page devoted to one priority market? If not, it’s time to allocate...