Market intelligence for international student recruitment from ICEF

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 Why the viral video app TikTok needs to be part of your recruitment strategy this year

Why the viral video app TikTok needs to be part of your recruitment strategy this year

Every education marketer knows that you have to be on Instagram to connect with high school and college-aged students. But there’s now another platform to seriously consider as...

 What about the 20 million students who didn’t study abroad last year?

What about the 20 million students who didn’t study abroad last year?

Education technology has played a massive role in programme delivery since the start of the pandemic. And COVID has unquestionably amplified the scale and pace of adoption for...

 Digital health passports will help shape global travel in 2021

Digital health passports will help shape global travel in 2021

Given the pressing economic need for international travel to rebound in 2021, governments and companies are working together to develop ways for travellers to demonstrate that they are...

 ICEF Exchange podcast: The impact of micro-credentials on international education

ICEF Exchange podcast: The impact of micro-credentials on international education

Our podcast series continues with a special episode on the growing importance of micro-credentials. These accredited courses are designed to help build specialised skills that are relevant to...

 Demand for online learning and alternative credentials surges during COVID-19

Demand for online learning and alternative credentials surges during COVID-19

The societal and economic disruption caused by COVID-19 is accelerating a movement towards online education, skills-based training, and affordable credentials that take weeks or months to achieve rather...

Testing update for April 2020: TOEFL, GRE, IELTS, Pearson

Update for 15 April: IELTS announces at-home testing service. Please see details below. TOEFL launches at-home testing The Educational Testing Service (ETS) announced last week that it has...

Virtual campus tours take on new importance during travel restrictions

As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right...

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...

Not a campus but a storefront: A new concept for higher education delivery

Earlier this year, a special pan-institutional committee at the Georgia Institute of Technology (Georgia Tech) released a report on the future of higher education. The group was tasked...

Google launches new college search feature

LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s tech giants can...

Leading MOOC provider announces full degree programmes

Coursera, the world’s largest MOOC platform by enrolment, has announced that it will launch six new degree programmes...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...