Market intelligence for international student recruitment from ICEF

Language Learning Page 1 of 52

Marketing strategies for language schools: Four ways to benefit from paid ads and inbound

This special feature is sponsored by Higher Education Marketing. Language learners are looking for outstanding educational experiences that allow them to reach their language proficiency goals better. Schools and...

UK: Student visa grants now double pre-pandemic levels; ELT weeks recover to 81% of 2019 volumes

Following on from the promising UCAS updates on 2023/24 international application volumes, the latest data release from the UK Home Office tells a story of surging student visa...

“Steady recovery” underway for US English language training sector but visa issues persist

A new study by EnglishUSA and BONARD based on a survey of 289 English language programme providers (ELPs) provides a comprehensive look at the state of the English-language...

Canada’s language training sector rebounded in 2022 but growth hampered by visa delays

Member centres of Languages Canada have reported a total enrolment of 97,679 students for 2022, with those students spending 1,098,558 weeks studying English or French in Canada. That...

Continued recovery for the UK ELT sector in Q1 2023 with student weeks close to Q1 2019 levels

English language training centres in the UK saw business return almost to pre-pandemic levels for the first quarter of 2023, with student weeks at 92% of their Q1...

Australia: ELICOS sector reached two-thirds of pre-pandemic student weeks in 2022

The English Language Intensive Courses for Overseas Students (ELICOS) sector in Australia continued its path to recovery through 2022, but with some notable changes in average student stays...

Brazilian agents reporting strong growth this year with many exceeding pre-pandemic volumes

More than half of education agents in Brazil (54%) say their business volumes this year have exceeded pre-COVID levels in 2019. Another 14% say that they are stable...

US English-language training providers reach 65% of pre-pandemic volumes

There were 63% more international students enrolled in US intensive English programmes (IEPs) in 2022 than in 2021, for a total of 64,105 enrolments (92% of which were...

Non-EU markets boosting recovery of Malta’s English language training sector

Malta’s English language training (ELT) providers welcomed 56,675 international students in 2022 – a 103% increase over 2021. The news of the dramatic uptick in the number of...

UK ELT: Student numbers and weeks up in 2022 but still below pre-pandemic levels

English UK reports that while post-pandemic recovery is underway for the UK’s English-language learning sector, it is uneven and weaker than the rebound ELT providers have experienced so...

Strong recovery of Irish ELT in 2022 means that student weeks have now topped pre-pandemic volumes

Ireland’s English Language Teaching (ELT) sector is reporting very strong numbers for 2022. The latest data from peak body Marketing English in Ireland (MEI) reveals that student weeks...

UK ELT sector calls for government action to ease post-Brexit impacts

A new position paper from peak body English UK reports that the country’s ELT sector was down 89% from pre-pandemic levels in 2021. Student numbers improved in 2022...

German outbound language travel market recovered to pre-pandemic levels in 2022

The 2022 annual report from the German Association of Language Travel Organizers (FDSV) finds that outbound language travel from Germany has recovered to a level slightly above pre-pandemic...

Spain’s language teaching sector bounces back

Enrolment in Spanish language schools in Spain declined by 60% over the height of the pandemic, between 2019 and 2021. But the latest data report from FEDELE (Federación...

Surge in new students has ELICOS sector leading Australian growth for 2022

The year-end tally from Australia’s Department of Education indicates a total enrolment of 619,371 international students for 2022. This represents year-over-over growth of 8%, with most sectors holding...