Student Recruitment Marketing

Southeast Asian students increasingly considering “studying abroad” closer to home For many schools, colleges, and universities, Southeast Asia is an increasingly crucial source of students given that (1)...

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Demand for study abroad rising in China but students considering more destinations in 2024 The shape of Chinese outbound student mobility has been changing for years and is different again in 2024....

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Market snapshot: A guide to international student recruitment in Vietnam FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median...

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Mystery shopping study indicates many institutions are still losing international student leads The results are in from Edified’s 2023 Enquiry Experience Tracker, a global mystery shopping study that looks at...

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Mapping “sweet spots” of opportunity for fields of study with high international student demand Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to...

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Market snapshot: The international student market in Türkiye FAST FACTS Capital: Ankara Population: 86 million (2024) – the world’s 18th largest GDP: US$905.84 billion Currency: Turkish...

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Could you be missing a competitive advantage in marketing to international students? Looking for a compelling competitive advantage in 2024 that resonates with students hoping to study abroad? It might...

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How can institutions improve international student conversions from admission to enrolment? We can all picture the enrolment funnel in our mind’s eye: attention to inquiry to admissions offer to...

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New analysis projects outbound student mobility across 30 student markets A new study suggests there is a strong link between global GDP growth and outbound student mobility levels,...

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ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...

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The new playbook for international recruitment The following feature is excerpted from the 2022 edition of ICEF Insights magazine and is reprinted here with...

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It’s a matter of time: The importance of speedy response to student enquiries The following article is adapted from the upcoming edition of ICEF Insights magazine. The print edition will be...

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