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Market intelligence for international student recruitment from ICEF

Content Marketing

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ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...
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Building better landing pages for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
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The art of the short: Viral video for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
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How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...
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ICEF Podcast: How podcasting can help engage with prospective international students Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...
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Visually led: The growing power of image-first design in international student marketing What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look...
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stealth-applicants-and-the-role-of-the-institutional-website
Stealth applicants and the role of the institutional website Data released earlier this year reveals that the vast majority of international students never make contact with the...
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let-them-talk-the-power-of-student-reviews
Let them talk: The power of student reviews Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...
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virtual-campus-tours-take-on-new-importance-during-travel-restrictions
Virtual campus tours take on new importance during travel restrictions As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think...
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Part 1: Videos that work: How effective is your promotional video? Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially...
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emotion-based-branding-strategy-connects-feelings-to-actions
Emotion-based branding strategy connects feelings to actions The way prospective students feel about a school or destination is often more important than how they think...
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Institutional websites remain a key element of online recruiting Over the last two or three years, we have come to understand more of how prospective students use...
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