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Market intelligence for international student recruitment from ICEF

Digital Marketing

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ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...
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The importance of SMS and messaging for converting prospective international students We still call our parents, children, and best friends when we want a big, long chat about what’s...
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Building better landing pages for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
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The art of the short: Viral video for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
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how-big-is-the-internet-and-how-are-we-using-it-now-ICEF-Monitor
How big is the Internet, and how are we using it now? The annual report on global digital trends from marketing agency We Are Social is always a must-read around...
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AI is here…Are you ready? The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
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Super-maps powered by generative AI could find a ready audience in international students A new report from Lufthansa Innovation Hub (LIH) suggests that educators and agents may soon have a powerful...
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How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...
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ICEF Podcast: How podcasting can help engage with prospective international students Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...
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how-and-when-international-students-use-school-websites-and-social-media-in-planning-for-study-abroad
How and when international students use school websites and social media in planning for study abroad More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most...
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What will ChatGPT and the next generation of AI tools mean for international education? A new AI-powered chatbot, ChatGPT (from Silicon Valley start up OpenAI), is provoking heated debate within academic circles...
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Study tracks top messaging apps and student priorities in key Asian markets It can be difficult to track which messaging apps are the most popular in different countries, but a...
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