Digital Marketing

ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...

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How big is the Internet, and how are we using it now? The annual report on global digital trends from marketing agency We Are Social is always a must-read around...

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The importance of SMS and messaging for converting prospective international students We still call our parents, children, and best friends when we want a big, long chat about what’s...

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AI is here…Are you ready? The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...

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How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...

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Super-maps powered by generative AI could find a ready audience in international students A new report from Lufthansa Innovation Hub (LIH) suggests that educators and agents may soon have a powerful...

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ICEF Podcast: How podcasting can help engage with prospective international students Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...

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How and when international students use school websites and social media in planning for study abroad More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most...

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What will ChatGPT and the next generation of AI tools mean for international education? A new AI-powered chatbot, ChatGPT (from Silicon Valley start up OpenAI), is provoking heated debate within academic circles...

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Study tracks top messaging apps and student priorities in key Asian markets It can be difficult to track which messaging apps are the most popular in different countries, but a...

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Five factors for a successful Google Adwords campaign As if the world wasn’t already addicted to Facebook, the recent IPO hype had all of us in...

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24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have...

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