Market intelligence for international student recruitment from ICEF

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Are you paying enough attention to social media in your recruitment marketing?

Have you ever thought of TikTok as a search engine? Even if you haven’t, chances are that many of your prospective students are using it in that way....

The push for diversification in foreign enrolment

The following feature is excerpted from the 2022 edition of ICEF Insights magazine and is reprinted here with permission. The entire issue of the magazine is available to...

The new playbook for international recruitment

The following feature is excerpted from the 2022 edition of ICEF Insights magazine and is reprinted here with permission. The entire issue of the magazine is available to...

Study tracks top messaging apps and student priorities in key Asian markets

It can be difficult to track which messaging apps are the most popular in different countries, but a new research report sheds light on what’s happening in Asia...

Study measures quality of universities’ response to international enquiries

A new mystery shopping study, produced by industry consultancy Edified and enrolment services management company UniQuest, aims to benchmark the quality of responses to international student enquiries across...

Survey shows that prospective students want more information during admissions

Schools and universities recruiting international students need to answer students’ questions quickly and well – whether through copy or video on the institutional website, webinars, chats and emails,...

New report highlights fields of study with surging international student interest

A new analysis from Studyportals uses a large volume of student search data to pinpoint significant student interest in certain fields of study. The report identifies the following...

Tracking the Gen Z student journey in planning for higher education

A new report from peer-to-peer platform provider Unibuddy focuses on Gen Z students born between 1996 and 2010 and their approach to higher education – including how they...

Students grappling with effects of a strong US dollar

All indicators point to surging demand for study abroad among pandemic-weary college students. However, it is increasingly clear that devalued currencies, inflation, and knock-on effects of the Russia/Ukraine...

Too many social channels to manage? Maybe your students can help

How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or agency doesn’t have full-time staff who are comfortable enough with...

Visually led: The growing power of image-first design in international student marketing

What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look for on websites? First and foremost, they want a strong...

Data shows that machine learning can boost international admissions conversions

“Technology is not the be-all-end-all,” says Ashish Fernando, the CEO of iSchoolConnect. “Technology is not the answer to all questions, and artificial intelligence is not something that can...

Global survey shows that many language schools and agents will need to raise prices due to inflation

Language schools and agents have been severely affected by the impacts of the pandemic over the past couple of years – losing students, staff, and revenue to the...

Using Google Analytics to track and improve online campaign performance

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

Campus tours from a distance: Best practices in virtual open houses for international students

More than two years into the pandemic, it remains challenging and expensive for education recruiters to travel to other countries to meet students and for students/agents to make...