Market intelligence for international student recruitment from ICEF

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Is it easy for students to send you money?

There is a story, famous in some circles, of an international student who once sent US$53,000 to an Ivy League institution in the United States. But something went...

How to build a better peer recruitment programme

Are you missing out on the power of peers or student ambassadors in your international recruitment effort? Some of the available data in this space suggests that many...

Boosting international student enrolments with better landing pages

Do you have a web landing page designed specifically for international students? Or even a web page devoted to one priority market? If not, it’s time to allocate...

Why the viral video app TikTok needs to be part of your recruitment strategy this year

Every education marketer knows that you have to be on Instagram to connect with high school and college-aged students. But there’s now another platform to seriously consider as...

Survey confirms that vaccination rollouts are influencing student choice

New QS global research indicates that the introduction of COVID vaccines is strengthening prospective international students’ resolve to study abroad, and that many students now want to begin...

Tuition discounting on the rise as educators work to rebuild international enrolments

Faced with continuing uncertainty regarding travel restrictions, visa processing, and vaccination rollouts – and understanding that affordability has risen as a concern for many students during COVID –...

Reaching international students in 2021: more social, longer videos, and faster responses

Like everything else during the time of COVID, there are as many questions as answers about the best ways to reach international students in 2021. Perhaps only one...

International student recruitment and online communications in the age of COVID

Thoughtful and strategic online marketing has never been more important to educators’ and agents’ ability to connect with both current and prospective students. To be successful in their...

New Zealand aims to build on positive perceptions from COVID response

Before the pandemic, when you thought about New Zealand, you probably thought first about nature and stunning landscapes. But New Zealand Prime Minister Jacinda Arden’s handling of the...

Agent perceptions of study abroad destinations changing as the pandemic continues

Navitas has conducted two studies in 2020 – one in May and one in September – gauging the degree to which the attractiveness of a study abroad destination is...

International enrolment management for 2021: Virtual events and 24-hour recruiting

It goes without saying that few educators have found 2020 to be a banner year for their international programmes. But if there’s any silver lining, many have been...

New research shows that consumers are evaluating brands differently in the pandemic

A new Edelman Trust Barometer report, Brands Amidst Crisis, finds that the pandemic has shifted what consumers value and that this is affecting their response to brands. The...

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...

International education begins to look ahead to a greener future

“Build back better” is a phrase that we have all become more familiar with in recent months. It imagines not only an economic recovery after the pandemic but...

Best practices in crisis communications during COVID-19

Chances are, if your campus is open now or will open sometime in the next several months, one or more students may test positive with COVID-19 at some...