Market intelligence for international student recruitment from ICEF

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How can institutions improve international student conversions from admission to enrolment?

We can all picture the enrolment funnel in our mind’s eye: attention to inquiry to admissions offer to enrolment and then graduation and, ultimately, alumni and graduate outcomes....

Super-maps powered by generative AI could find a ready audience in international students

A new report from Lufthansa Innovation Hub (LIH) suggests that educators and agents may soon have a powerful new tool for informing and exciting students about their campus...

Five student research insights to keep in mind going into 2024

Every so often, it’s helpful to look up from a current international student recruitment strategy and evaluate whether it needs tweaking. An important resource in this regard is...

Marketing strategies for language schools: Four ways to benefit from paid ads and inbound

This special feature is sponsored by Higher Education Marketing. Language learners are looking for outstanding educational experiences that allow them to reach their language proficiency goals better. Schools and...

Is your TikTok good enough to get noticed by international students?

TikTok has been around for long enough now that international educators and agencies know they should be on the short-form video platform if they want to reach students....

London tops global student cities ranking for fifth consecutive year

The 11th edition of the QS Best Student Cities ranking has just been released and it again puts London at the top of the table of 160 destination...

The importance of SMS and messaging for converting prospective international students

We still call our parents, children, and best friends when we want a big, long chat about what’s going on in our lives. But otherwise, most of us...

New white paper offers unique insights on recruiting in Africa

This special feature is sponsored by Illume Student Advisory Services. Over the past two to three decades, the massive youth populations of China, India, and other Asian nations...

How big is the Internet, and how are we using it now?

The annual report on global digital trends from marketing agency We Are Social is always a must-read around here. This year’s edition, produced in collaboration with tech tool...

What a widening TikTok ban could mean for international student recruitment

Politicians and lawmakers in the US, Europe, and Canada are currently banning or restricting access to TikTok – the most popular app in the world – on government-issued...

What will ChatGPT and the next generation of AI tools mean for international education?

A new AI-powered chatbot, ChatGPT (from Silicon Valley start up OpenAI), is provoking heated debate within academic circles about how to handle the chatbot’s influence in the classroom...

Are you paying enough attention to social media in your recruitment marketing?

Have you ever thought of TikTok as a search engine? Even if you haven’t, chances are that many of your prospective students are using it in that way....

The push for diversification in foreign enrolment

The following feature is excerpted from the 2022 edition of ICEF Insights magazine and is reprinted here with permission. The entire issue of the magazine is available to...

The new playbook for international recruitment

The following feature is excerpted from the 2022 edition of ICEF Insights magazine and is reprinted here with permission. The entire issue of the magazine is available to...

Study tracks top messaging apps and student priorities in key Asian markets

It can be difficult to track which messaging apps are the most popular in different countries, but a new research report sheds light on what’s happening in Asia...