Market intelligence for international student recruitment from ICEF

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International student recruitment and online communications in the age of COVID

Thoughtful and strategic online marketing has never been more important to educators’ and agents’ ability to connect with both current and prospective students. To be successful in their...

New Zealand aims to build on positive perceptions from COVID response

Before the pandemic, when you thought about New Zealand, you probably thought first about nature and stunning landscapes. But New Zealand Prime Minister Jacinda Arden’s handling of the...

Agent perceptions of study abroad destinations changing as the pandemic continues

Navitas has conducted two studies in 2020 – one in May and one in September – gauging the degree to which the attractiveness of a study abroad destination is...

International enrolment management for 2021: Virtual events and 24-hour recruiting

It goes without saying that few educators have found 2020 to be a banner year for their international programmes. But if there’s any silver lining, many have been...

New research shows that consumers are evaluating brands differently in the pandemic

A new Edelman Trust Barometer report, Brands Amidst Crisis, finds that the pandemic has shifted what consumers value and that this is affecting their response to brands. The...

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...

International education begins to look ahead to a greener future

“Build back better” is a phrase that we have all become more familiar with in recent months. It imagines not only an economic recovery after the pandemic but...

Best practices in crisis communications during COVID-19

Chances are, if your campus is open now or will open sometime in the next several months, one or more students may test positive with COVID-19 at some...

Recruitment reset for 2020/21: Focus on content and agents

Some things are becoming more clear as we continue to adjust to the rapidly changing landscape for international student mobility this year. First, it will take some time...

Early lessons from the pandemic: New products and the power of partnerships

The pandemic may have brought to a screeching halt many things – including the happy sounds of millions of students on school and university campuses – but not...

The growing importance of fee protection programmes

As the global economy, and individual national economies, begin to transition this year from crisis to recovery, international educators are also laying plans for increased supports for incoming...

COVID-19: Social media engagement is up and so is interest in learning online

The COVID-19 pandemic has rocked businesses and economies all over the world and derailed the study plans of millions of students. But educators, agents, and students alike are...

Virtual campus tours take on new importance during travel restrictions

As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right...

Resetting international recruitment for extraordinary times

International educators around the world are rightly focused on supporting current students at the moment. For many, that means helping exchange students return home earlier than planned or...

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...