Marketing

New horizons: Selecting new markets and welcoming students from them

The following item is adapted from the 2019 edition of ICEF Insights magazine. The complete issue is available to download now. The past year has...

the-business-case-for-immediate-response-benefits-of-and-strategies-for-live-chatThe business case for immediate response: benefits of and strategies for live chat

In the all-important quest to provide the best online experience for prospective students and their parents, educators and agents are turning to live chat, which...

the-opportunity-of-student-comments-on-instagramThe opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform...

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in...

In the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when...

Emotion-based branding strategy connects feelings to actions

The way prospective students feel about a school or destination is often more important than how they think about it...

The crucial role of parents in international student recruitment and retention

n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

Planning for success at student fairs and events

Why do face-to-face meetings and in-person events remain crucial in today’s hyper-digital marketplace? Aren’t students too immersed in their phones and tablets to look up...

Year in review: What we learned in 2018

It has been another exciting and challenging year in international education, and, as always, we thank you for reading along with us. But before we...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Where the students are: Mobile, messaging, and apps

Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...

Google launches new college search feature

LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s...

Let them talk: The power of student reviews

Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

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