Market intelligence for international student recruitment from ICEF

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 Tracking the Gen Z student journey in planning for higher education

Tracking the Gen Z student journey in planning for higher education

A new report from peer-to-peer platform provider Unibuddy focuses on Gen Z students born between 1996 and 2010 and their approach to higher education – including how they...

 Students grappling with effects of a strong US dollar

Students grappling with effects of a strong US dollar

All indicators point to surging demand for study abroad among pandemic-weary college students. However, it is increasingly clear that devalued currencies, inflation, and knock-on effects of the Russia/Ukraine...

 Too many social channels to manage? Maybe your students can help

Too many social channels to manage? Maybe your students can help

How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or agency doesn’t have full-time staff who are comfortable enough with...

 Visually led: The growing power of image-first design in international student marketing

Visually led: The growing power of image-first design in international student marketing

What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look for on websites? First and foremost, they want a strong...

 Data shows that machine learning can boost international admissions conversions

Data shows that machine learning can boost international admissions conversions

“Technology is not the be-all-end-all,” says Ashish Fernando, the CEO of iSchoolConnect. “Technology is not the answer to all questions, and artificial intelligence is not something that can...

Global survey shows that many language schools and agents will need to raise prices due to inflation

Language schools and agents have been severely affected by the impacts of the pandemic over the past couple of years – losing students, staff, and revenue to the...

Using Google Analytics to track and improve online campaign performance

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

Campus tours from a distance: Best practices in virtual open houses for international students

More than two years into the pandemic, it remains challenging and expensive for education recruiters to travel to other countries to meet students and for students/agents to make...

A fresh look at Google Analytics for international student recruiters

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

ICEF Podcast: Artificial Intelligence in international student recruitment

In this episode of our continuing podcast series, ICEF’s Craig Riggs (editor of ICEF Monitor) and Martijn van de Veen (vice-president of business development) discuss some of the...

Are you paying enough attention to parents in your recruitment marketing?

The best international education marketers understand that it isn’t only students who have dreams for their future lives and careers, but also their parents. Parents are often deeply...

A post-pandemic push to diversify international enrolments

Institutions and schools have given greater attention over the last decade to the need to build diverse international enrolments. Even so, enrolments remain fairly concentrated in many leading...

Have we reached the tipping point for technology-fuelled recruitment?

This special feature is sponsored by Salesforce. The fundamental characteristics of international student markets are well known to Monitor readers. Over the last two to three decades, overall...

France launches new student marketing campaign

Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...

ICEF Podcast: Live from Berlin: The student recruitment industry reunited

We don’t usually highlight ICEF Events in our coverage on ICEF Monitor but, as you may be aware, ICEF Berlin returned earlier this month. It was an important...