Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...
Market intelligence for international student recruitment from ICEF
Subscribe for freeThe following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...
In this episode of our continuing podcast series, ICEF’s Craig Riggs (editor of ICEF Monitor) and Martijn van de Veen (vice-president of business development) discuss some of the...
The best international education marketers understand that it isn’t only students who have dreams for their future lives and careers, but also their parents. Parents are often deeply...
Institutions and schools have given greater attention over the last decade to the need to build diverse international enrolments. Even so, enrolments remain fairly concentrated in many leading...
This special feature is sponsored by Salesforce. The fundamental characteristics of international student markets are well known to Monitor readers. Over the last two to three decades, overall...
Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...
We don’t usually highlight ICEF Events in our coverage on ICEF Monitor but, as you may be aware, ICEF Berlin returned earlier this month. It was an important...
A new mystery shopping study offers some important findings for recruitment marketers with respect to managing and converting enquiries from prospective students. Conducted earlier this year by UniQuest...
Offering international student prospects a virtual reality (VR) experience once seemed out of reach for most schools and universities. Not anymore. Thanks to new, lower-priced VR devices, the...
There is a story, famous in some circles, of an international student who once sent US$53,000 to an Ivy League institution in the United States. But something went...
Are you missing out on the power of peers or student ambassadors in your international recruitment effort? Some of the available data in this space suggests that many...
Do you have a web landing page designed specifically for international students? Or even a web page devoted to one priority market? If not, it’s time to allocate...
Every education marketer knows that you have to be on Instagram to connect with high school and college-aged students. But there’s now another platform to seriously consider as...
New QS global research indicates that the introduction of COVID vaccines is strengthening prospective international students’ resolve to study abroad, and that many students now want to begin...
Faced with continuing uncertainty regarding travel restrictions, visa processing, and vaccination rollouts – and understanding that affordability has risen as a concern for many students during COVID –...