Market intelligence for international student recruitment from ICEF

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International enrolment management for 2021: Virtual events and 24-hour recruiting

It goes without saying that few educators have found 2020 to be a banner year for their international programmes. But if there’s any silver lining, many have been...

New research shows that consumers are evaluating brands differently in the pandemic

A new Edelman Trust Barometer report, Brands Amidst Crisis, finds that the pandemic has shifted what consumers value and that this is affecting their response to brands. The...

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...

International education begins to look ahead to a greener future

“Build back better” is a phrase that we have all become more familiar with in recent months. It imagines not only an economic recovery after the pandemic but...

Best practices in crisis communications during COVID-19

Chances are, if your campus is open now or will open sometime in the next several months, one or more students may test positive with COVID-19 at some...

Recruitment reset for 2021: Focus on content and agents

Some things are becoming more clear as we continue to adjust to the rapidly changing landscape for international student mobility this year. First, it will take some time...

Early lessons from the pandemic: New products and the power of partnerships

The pandemic may have brought to a screeching halt many things – including the happy sounds of millions of students on school and university campuses – but not...

The growing importance of fee protection programmes

As the global economy, and individual national economies, begin to transition this year from crisis to recovery, international educators are also laying plans for increased supports for incoming...

COVID-19: Social media engagement is up and so is interest in learning online

The COVID-19 pandemic has rocked businesses and economies all over the world and derailed the study plans of millions of students. But educators, agents, and students alike are...

Virtual campus tours take on new importance during travel restrictions

As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right...

Resetting international recruitment for extraordinary times

International educators around the world are rightly focused on supporting current students at the moment. For many, that means helping exchange students return home earlier than planned or...

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...

The peer-to-peer effect in international student recruitment

A new study by Intead and Unibuddy – a platform that more than 200 universities around the world are using to enable peer-to-peer interactions – reveals that prospective...

Instagram’s profound effect on travel destination choice

One of the biggest subject niches on Instagram is travel, and new research is showing that travel posts are dramatically affecting...

Google is building a super app that aims to integrate search and booking

Google Maps is reportedly evolving into a “super app” that will likely affect how students and educators find each other...