Market intelligence for international student recruitment from ICEF

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 Google is building a super app that aims to integrate search and booking

Google is building a super app that aims to integrate search and booking

Google Maps is reportedly evolving into a “super app” that will likely affect how students and educators find each other...

 New horizons: Selecting new markets and welcoming students from them

New horizons: Selecting new markets and welcoming students from them

Identifying new recruitment markets can often start by looking more closely at students already on campus from emerging...

 The business case for immediate response: benefits of and strategies for live chat

The business case for immediate response: benefits of and strategies for live chat

Live chat is increasingly used by businesses in many sectors to accommodate prospects who want answers fast...

 The opportunity of student comments on Instagram

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...

 Internet trends report highlights online learning and visual marketing

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...

In the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or even country they...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...

Emotion-based branding strategy connects feelings to actions

The way prospective students feel about a school or destination is often more important than how they think about it...

The crucial role of parents in international student recruitment and retention

n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

Planning for success at student fairs and events

Why do face-to-face meetings and in-person events remain crucial in today’s hyper-digital marketplace? Aren’t students too immersed in their phones and tablets to look up for a real-life...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Where the students are: Mobile, messaging, and apps

Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...

Google launches new college search feature

LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s tech giants can...