Market intelligence for international student recruitment from ICEF

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Survey finds US institutions expanding agency engagement and focusing on new student markets Read More

How likely are students to recommend your institution? Read More
Global survey says graduate outcomes the most important factor in students’ choice of institution abroad Read More

Editor’s Top Picks

Global survey highlights new phase of internationalisation: From a “market era” to a “managed era” Read More
How to improve your communications with prospective international students Read More
Year in review: What we learned in 2024 Read More
What do international students want? Read More
Study shows that international students want a sense of belonging long before arriving on campus Read More
Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves Read More
Three international education trends for 2025: Revenue optimisation, marketing personalisation, and on-the-ground local intelligence Read More
The way forward: Shifting to a more strategic and student-centred recruitment Read More

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Survey shows new visa rules are encouraging international students to apply to more destinations The latest edition of the IDP Education Emerging Futures survey shows that Australia, the UK, and especially Canada...

Southeast Asian students increasingly considering “studying abroad” closer to home For many schools, colleges, and universities, Southeast Asia is an increasingly crucial source of students given that (1)...

What do international students want? The following article is adapted from the 2025 edition of ICEF Insights magazine, which is freely available to...

Demand for study abroad rising in China but students considering more destinations in 2024 The shape of Chinese outbound student mobility has been changing for years and is different again in 2024....

Market snapshot: A guide to international student recruitment in Vietnam FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median...

How diverse is the international student population in leading study abroad destinations? The last time we looked in on the distribution of nationalities in four top study destinations, we reported...

Market snapshot: The international student market in Türkiye FAST FACTS Capital: Ankara Population: 86 million (2024) – the world’s 18th largest GDP: US$905.84 billion Currency: Turkish...

Mystery shopping study indicates many institutions are still losing international student leads The results are in from Edified’s 2023 Enquiry Experience Tracker, a global mystery shopping study that looks at...

Mapping “sweet spots” of opportunity for fields of study with high international student demand Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to...

Study shows that international students want a sense of belonging long before arriving on campus A fascinating study from The Ambassador Platform, What Makes or Breaks the Student Application Experience, finds that prospective...

New Zealand aims to double value of education exports by 2027 Education New Zealand (ENZ) announced this week that the country has set an ambitious goal to grow its...

International education has a data problem. It’s time to do something about it Editor’s note: The following piece draws heavily on commentary and insights from industry leaders speaking at the ICEF...

All Articles: Marketing

Survey shows new visa rules are encouraging international students to apply to more destinations

New whitepaper urges US institutions to diversify foreign enrolment

International schools an increasingly important recruitment channel for higher education

Industry experts conclude that better recruitment results begin with a focus on student outcomes

International education has a data problem. It’s time to do something about it

In a time of shifting student demand, a speedy response to enquiries is a must

University websites: How can we make them better for international student recruitment?

How diverse is the international student population in leading study abroad destinations?

New Zealand aims to double value of education exports by 2027

Prospect survey points to key factors in study abroad planning for 2024

Building better landing pages for international student recruitment

The art of the short: Viral video for international student recruitment

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