Marketing

three-smart-ways-give-recruitment-marketing-boost3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

survey-student-recruitment-main-driver-institutional-web-strategySurvey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

year-in-review-what-we-learned-in-2017Year in review: What we learned in 2017

Here comes 2018 around the corner, and many of us have already booked travel, laid plans, and otherwise set the stage for another fast-paced year...

A roadmap for building more diversity in your international enrolment

For the past couple of years at least, institutions and schools that aim to build their foreign enrolments have heard...

Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

Ireland moves to expand student housing stock

Demand for housing in Ireland, and student housing in particular, considerably outstrips supply. There is an estimated shortage...

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

Indonesia’s growing middle class expected to drive outbound mobility

Outbound mobility from Indonesia has grown by 35% over the past decade. Nearly 42,000 Indonesians were enrolled in...

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

Is fear of unqualified leads holding back your school website?

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys...

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education...

Institutional websites remain a key element of online recruiting

Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and...

Space for innovation: Getting a competitive edge from campus facilities

This article is adapted and reprinted with permission from the 2016 edition of ICEF Insights magazine. The complete issue is available to download now. The...

Destination marketing organisations adding new partnerships and resources for international student recruitment

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25...

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital...

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction...

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From the field: Russia’s push to host 700,000 students by 2025

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