Market intelligence for international student recruitment from ICEF

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 Emotion-based branding strategy connects feelings to actions

Emotion-based branding strategy connects feelings to actions

The way prospective students feel about a school or destination is often more important than how they think about it...

 The crucial role of parents in international student recruitment and retention

The crucial role of parents in international student recruitment and retention

n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...

 24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

 Planning for success at student fairs and events

Planning for success at student fairs and events

Why do face-to-face meetings and in-person events remain crucial in today’s hyper-digital marketplace? Aren’t students too immersed in their phones and tablets to look up for a real-life...

 The new rules of digital marketing

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Where the students are: Mobile, messaging, and apps

Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...

Google launches new college search feature

LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s tech giants can...

Let them talk: The power of student reviews

Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Year in review: What we learned in 2017

Here comes 2018 around the corner, and many of us have already booked travel, laid plans, and otherwise set the stage for another fast-paced year in international education....

A roadmap for building more diversity in your international enrolment

For the past couple of years at least, institutions and schools that aim to build their foreign enrolments have heard...

Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...