Market intelligence for international student recruitment from ICEF

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A fresh look at Google Analytics for international student recruiters

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

ICEF Podcast: Artificial Intelligence in international student recruitment

In this episode of our continuing podcast series, ICEF’s Craig Riggs (editor of ICEF Monitor) and Martijn van de Veen (vice-president of business development) discuss some of the...

Are you paying enough attention to parents in your recruitment marketing?

The best international education marketers understand that it isn’t only students who have dreams for their future lives and careers, but also their parents. Parents are often deeply...

A post-pandemic push to diversify international enrolments

Institutions and schools have given greater attention over the last decade to the need to build diverse international enrolments. Even so, enrolments remain fairly concentrated in many leading...

Have we reached the tipping point for technology-fuelled recruitment?

This special feature is sponsored by Salesforce. The fundamental characteristics of international student markets are well known to Monitor readers. Over the last two to three decades, overall...

France launches new student marketing campaign

Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...

ICEF Podcast: Live from Berlin: The student recruitment industry reunited

We don’t usually highlight ICEF Events in our coverage on ICEF Monitor but, as you may be aware, ICEF Berlin returned earlier this month. It was an important...

Mystery shopping study highlights “lost opportunity” for enquiry conversion

A new mystery shopping study offers some important findings for recruitment marketers with respect to managing and converting enquiries from prospective students. Conducted earlier this year by UniQuest...

The growing application of virtual reality in international student recruitment

Offering international student prospects a virtual reality (VR) experience once seemed out of reach for most schools and universities. Not anymore. Thanks to new, lower-priced VR devices, the...

Is it easy for students to send you money?

There is a story, famous in some circles, of an international student who once sent US$53,000 to an Ivy League institution in the United States. But something went...

How to build a better peer recruitment programme

Are you missing out on the power of peers or student ambassadors in your international recruitment effort? Some of the available data in this space suggests that many...

Boosting international student enrolments with better landing pages

Do you have a web landing page designed specifically for international students? Or even a web page devoted to one priority market? If not, it’s time to allocate...

Why the viral video app TikTok needs to be part of your recruitment strategy this year

Every education marketer knows that you have to be on Instagram to connect with high school and college-aged students. But there’s now another platform to seriously consider as...

Survey confirms that vaccination rollouts are influencing student choice

New QS global research indicates that the introduction of COVID vaccines is strengthening prospective international students’ resolve to study abroad, and that many students now want to begin...

Tuition discounting on the rise as educators work to rebuild international enrolments

Faced with continuing uncertainty regarding travel restrictions, visa processing, and vaccination rollouts – and understanding that affordability has risen as a concern for many students during COVID –...