Google Maps is reportedly evolving into a “super app” that will likely affect how students and educators find each other...
Market intelligence for international student recruitment from ICEF
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Virtual campus tours take on new importance during travel restrictions
As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right...
Resetting international recruitment for extraordinary times
International educators around the world are rightly focused on supporting current students at the moment. For many, that means helping exchange students return home earlier than planned or...
Using Google Ads for international recruitment: Measuring results with key indicators
The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...
The peer-to-peer effect in international student recruitment
A new study by Intead and Unibuddy – a platform that more than 200 universities around the world are using to enable peer-to-peer interactions – reveals that prospective...
Instagram’s profound effect on travel destination choice
One of the biggest subject niches on Instagram is travel, and new research is showing that travel posts are dramatically affecting...
Identifying new recruitment markets can often start by looking more closely at students already on campus from emerging...
Live chat is increasingly used by businesses in many sectors to accommodate prospects who want answers fast...
With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...
Major Internet report includes both general trends and research specifically relevant to educators and education marketers...
Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...
Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or even country they...
More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...
The way prospective students feel about a school or destination is often more important than how they think about it...
n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...
Most recent
more articles- ICEF Exchange podcast: The gradual return to student travel
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- UNWTO and IATA launch new dashboard for COVID travel updates
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more articles- Ireland extends post-study work eligibility for students studying remotely due to COVID
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- Australia: Growing frustration at continued border closures for international students
- Russia reopens to international students
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- UK’s updated International Education Strategy commits to growth targets and post-pandemic recovery
- Australian government cautions on 2021 border opening as economic impact deepens
- Canada toughens testing and quarantine requirements for international arrivals
- A closer look at the factors shaping Australia’s international enrolment this year
- New Biden presidency offers hope to international students and educators in the US
