Market intelligence for international student recruitment from ICEF

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Are you paying enough attention to parents in your recruitment marketing?

The best international education marketers understand that it isn’t only students who have dreams for their future lives and careers, but also their parents. Parents are often deeply...

How to build a better peer recruitment programme

Are you missing out on the power of peers or student ambassadors in your international recruitment effort? Some of the available data in this space suggests that many...

The peer-to-peer effect in international student recruitment

A new study by Intead and Unibuddy – a platform that more than 200 universities around the world are using to enable peer-to-peer interactions – reveals that prospective...

Strong support services help to drive recommendations from international students

It goes without saying that increasing international students’ satisfaction with their study abroad experience yields significant benefits for both students and their host institutions. When international students are...

The crucial role of parents in international student recruitment and retention

n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...

Further evidence that international students are increasingly prioritising employment outcomes

Post-secondary institutions engaged in recruiting international students should be highlighting the career outcomes...

Survey says that alumni networks have limited impact on job prospects

Survey of US graduates, a large majority of respondents said that the alumni network of their university or college was of little...

Five steps to a more active alumni programme

There’s a paradox at work regarding the extent to which many colleges and universities are engaging with their international alumni. A 2017 survey undertaken by international education consultancies Academic...

2018 Agent Barometer: Global survey tracks agent perspectives on destinations, online learning, alumni, and student experience

Findings from the 12th annual ICEF i-graduate Agent Barometer were released this week at ICEF Berlin. The 2018 survey was administered over August and September this year, resulting in...

Study finds lots of room to improve in international alumni relations

A majority of US college administrators say that their institutions are not doing enough to connect with international alumni, and nearly two-thirds report having no dedicated staff time...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among your current students....

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising. Why would it be any different with international [student] recruiting?” —...