Market intelligence for international student recruitment from ICEF

Macro Trends Page 1 of 15

UNWTO data shows that international tourism arrivals are approaching pre-pandemic levels

Trends in the international tourism industry often bear strong resemblances with those in the international education industry, and 2023 is no exception. The second UNWTO World Tourism Barometer...

Environmental sustainability as a competitive advantage in international student recruitment

Institutions with sophisticated student recruitment strategies know that market segmentation is an important element of ensuring programmes are presented to the students most likely to be interested in...

New forecast warns that US is falling behind in the global race for talent

A new HolonIQ analysis focused on the US and its competitive position relative to other leading study abroad destinations finds that: These conclusions arise from preliminary findings from...

The cost of living: A closer look at inflation and foreign exchange trends in key student markets

Demand for study abroad is high in 2023, and several countries are enrolling record numbers of international students (e.g., Canada, UK, Germany, France). Nonetheless, this growth trajectory is...

Global survey shows rising costs of living are significantly affecting international student mobility

Just as international student mobility gathers steam after the blow to travel dealt by the COVID-19 pandemic, another threat emerges. A global survey of 21,000 students in 108...

Outbound mobility trends for key Latin markets: Brazil, Colombia, Mexico

We recently looked at outbound mobility trends in five top student markets in Asia: Bangladesh, Nepal, Pakistan, Philippines, and Thailand. We found that there are now many more...

A big picture view of student mobility through 2050

A March 2023 webinar from sector research specialists HolonIQ set the stage for an expanded effort to map global student flows, and highlighted important projections for the coming...

Outbound mobility trends for five key sending markets in Asia

International student mobility is picking up steam, and a growing number of countries are contributing to the overall volume we are seeing in 2023. Today, we’re checking on...

Are geopolitical shifts contributing to a more diverse foreign enrolment?

Global geopolitics have shifted dramatically over the past decade, but the shifts have never been so apparent as over the past 13 months. Russia’s invasion of Ukraine has...

Internationalisation agenda for universities remains focused on student recruitment

A survey of more than 100 international education leaders in Australia, Canada, and the UK, finds that internationalisation – and student recruitment in particular – remains a top priority. The...

Many international students may not be aware of STEM programmes they could apply to

A new global study commissioned by IBM suggests that many students who might be interested in pursuing STEM degrees are not doing so because they lack knowledge about...

A data-based case for diversification: Study finds that only 14 countries account for half of all international student enrolments

A new analysis from Studyportals draws on the platform’s own search data as well as mobility statistics from UNESCO and the OECD to map both historical and emerging...

World body now projects that international travel will return to pre-pandemic levels in 2023, at least in some regions

The UN World Tourism Organization (UNWTO) is now projecting that international travel volumes will reach between 80% to 95% of pre-pandemic levels this year, with the strongest outlook...

Measuring cost of study and cost of living across study destinations

Even before the pandemic, the affordability of different study abroad options was rising as a consideration for many prospective international students and their families. This reflects a growing...

Year in review: What we learned in 2022

Well, that felt a lot better, didn’t it? 2022 was not without its twists and turns, but many of us got a lot closer to normal during the...