Market intelligence for international student recruitment from ICEF

Macro Trends Page 2 of 7

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...

International education begins to look ahead to a greener future

“Build back better” is a phrase that we have all become more familiar with in recent months. It imagines not only an economic recovery after the pandemic but...

Updated world travel outlook anticipates recovery will start in 2021

The latest impact figures from the United Nations World Tourism Organisation (UNWTO) show that international tourist arrivals declined 70% in the first eight months of 2020 compared to...

Tracking student intent for study abroad through October

Two recent surveys of prospective students have arrived at very similar observations as to the impact of the pandemic on planning for study abroad. The first comes from...

World travel outlook: International arrivals down 65% but a strong recovery could happen in 2021

We knew it would be bad. But somehow seeing the hard numbers makes the extent of what COVID-19 has done to international tourism even clearer: the UNTWO’s (United...

New study benchmarks global student group travel market

Millions of students go abroad for short-term group programmes to other countries every year, but there has historically been little quantitative study of this major category of study...

New study anticipates shifts in enrolment and market share into 2021

A new study finds that the number of students saying they will cancel their study abroad plans in light of the pandemic has declined in recent months. The...

ICEF Exchange podcast: How are educators and agents preparing for the next student intake?

“Major challenges my students will be facing include economic uncertainty. Also, not knowing what to do and how to plan for the next semester, and uncertainty about how...

Updated survey data tracks student intent through June

In uplifting news for educators who have been hard hit by the COVID-19 crisis this year, new QS survey data shows that many prospective international students are still...

ICEF Exchange podcast: How is COVID-19 impacting student search and school selection?

Our new podcast series continues today with a special panel discussion exploring how the pandemic is affecting student search and school selection. Our host for the episode is...

Early lessons from moving ELT online: start with what makes your school special

In the early months of this year, a growing web of public health measures and international travel restrictions arising from the COVID-19 pandemic caused English language schools to...

Plans for return to campus still in flux

In a running tally conducted by the Chronicle of Higher Education, seven in ten US colleges say that they are planning to reopen their campuses for in-person instruction...

New insights on how international students are planning for the coming academic year

A new global survey reinforces the findings of other recent student research in that a large majority of international students who have had their academic dreams interrupted by...

Tracking student intent for study abroad through April

Will international students follow through on their study abroad plans for this year and next? That is the question at the heart of the enrolment modelling efforts currently...

With 9 in 10 students affected by COVID-19 closures, how is the shift to online going so far?

Most COVID-19-related statistics are distressing but some veer towards the simply astounding: “The pandemic has disrupted learning for 9 out of 10 students around the world (87%), according...