Market intelligence for international student recruitment from ICEF
23rd Oct 2024

Survey shows new visa rules are encouraging international students to apply to more destinations

Short on time? Here are the highlights:
  • New IDP Education research shows that more international students are considering – and applying to – an expanded range of destinations
  • Canada has lost significant share of student interest over the past year

The latest edition of the IDP Education Emerging Futures survey shows that Australia, the UK, and especially Canada are losing share of interest among international students around the world. The US is benefitting from this trend, as are alternative destinations.

The survey – conducted from 20 August–16 September 2024 with 6,000+ student respondents in 114 countries – also shows that some students are foregoing or delaying study abroad plans because it is too expensive at this time.

IDP’s Emerging Future’s research has been ongoing since March 2022. This latest round is the sixth iteration of the initiative.

Student profiles

As the following chart shows, most surveyed students were prospective or had applied to at least one institution. More than half were at the postgraduate level, with 27% at the undergraduate level. India and China were the two most-represented markets, with the Philippines, Bangladesh, Pakistan, Nigeria, Nepal, Indonesia, Ghana, and Vietnam rounding out the top 10 nationalities by response volume

Student respondent profile for Emerging Futures survey, August–September 2024. Source: IDP

Destination preferences

Australia remains the destination of choice (24%), followed closely by the US (23%) and then by the UK (21%). Canada has fallen to fourth place (16%) and has weakened significantly, down nine percentage points since August 2023. Australia lost significant share among prospective students but not applied students, while Canada lost appeal among both prospective and applied students. IDP says even students who have applied to Canada are reconsidering their decision due to visa delays and policy uncertainty.

Meanwhile, “other destinations” are the top choice of 11% of students, up the most (six percentage points) of all the options students were given. This finding is in keeping with separate research confirming that students are widening their scope of potential destinations, and it is backed as well by findings presented at the recent ICEF Monitor Global Summit.

Destination preferences and changes since August 2023. Source: IDP

Key drivers of choice

As shown in the chart below, more than half of students said that post-study work opportunities are the most important factor driving their decisions. Next in line are pathways to permanent residency (43%), financial requirements for visas (42%), and student visa fees and associated costs (41%). More than a quarter of students also said they look at dependants’ rights when choosing a study destination

Factors that strongly influence international students’ decision-making. Source: IDP

This suggests that students are highly aware of policy changes in top destinations. These include:

  • Australia and Canada raising their proof-of-savings requirements to US$19,535 and US$14,945 per student, respectively;
  • Australia hiking its visa application fee to US$1,070, a 125% increase;
  • The UK ending families’ rights to accompany international students unless students are in research-oriented postgraduate degrees or on scholarships;
  • France requiring international students to have lived in France for 24 months (up from 18 months) if they want to bring dependants;
  • Canada ending the right of partners of undergraduate students and students in master’s programmes of less than 16 months to receive an open work permit.

All these policies are affecting the shape of international student mobility and contributing to the rise of alternative destinations. Germany is one of the destinations becoming much more popular, even though it raised its savings requirement to US$12,875 this year. This is still much less than the amount students need for Australia and is a bit less than what Canada asks for as well.

Students are hedging bets

Fully 66% of students are considering more than one destination, and almost half are considering at least three. They are carefully weighing their options and willing to switch if a destination becomes more appealing in terms of post-study opportunities, affordability, visa flexibility, and dependants’ rights. A positive change in post-study work opportunities would be the biggest driver of a change of destinations, followed closely by a lessening of visa costs, as shown in the chart below.

Students would change their minds re: destination for various reasons. Source: IDP

Study abroad is becoming too expensive for some

Of the small segment of surveyed students (3%) who said they are putting their study abroad plans on hold, the largest proportion said that tuition fees are the main barrier, followed by those citing costs of living and costs of visas. More than a quarter also said, “it is too difficult getting a student visa.”

However, IDP notes that almost half of those who have opted out of applying to study abroad this year said they were “highly likely” to apply in the next couple of years.

Affordability issues are causing some international students to think twice about studying abroad this year. Source: IDP

The US is ahead

Survey respondents rates the US more positively than Australia, Canada, the UK, and New Zealand on the key dimensions of quality of education, value for money, and graduate employment opportunities. The results of the US election may see different results in the future, though an IDP research survey earlier this fall found that only 35% said the election may influence their decision, either slightly or significantly. Of that finding, Dr Fanta Aw, CEO of NAFSA, said: “The IDP research shows that students are consistently focused on practical aspects of studying abroad, such as quality of education, which students rank higher for the US than any other destination.”

The US is perceived the most positively of the five destinations. Source: IDP

Students are informing themselves more than ever

There was a time, say 10–15 years ago, when international students automatically assumed the US, UK, and Australia were the most desirable destinations, while also becoming more aware of Canada’s competitive strengths. Then around 2016, Canada surged in popularity for reasons including post-study work and immigration opportunities and value for money, joining the league of the so-called Big Four English-speaking destinations.

But since the pandemic, international students have shown themselves to be savvy researchers who look at a multitude of pros and cons for each destination under consideration. Institutions, and governments, need to know that students can and will change their minds at any time, depending on which study path and destination is most aligned with their budget, priorities, and post-study plans.

For additional background, please see:

Most Recent

  • Is your website keeping up with the new role of AI in student search? Read More
  • Administrative clarity in TNE: Making the student journey easier to navigate Read More
  • US: Climate of uncertainty continues for international students amid legal action on internships and a proposed $70,000 OPT fee Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Is your website keeping up with the new role of AI in student search? The number of students using AI to make decisions about university, college, or something else entirely is rapidly...
Read more
US: Climate of uncertainty continues for international students amid legal action on internships and a proposed $70,000 OPT fee In two broadcast memos issued in August 2026, the Immigration and Customs Enforcement department (ICE) clearly signalled that...
Read more
Seven predictions for international student recruitment in Latin America EdCo LATAM directors Simon Terrington and Jamie Ash have had a peek into their “LATAM crystal ball for...
Read more
Getting past “good enough” in responding to prospective students We all know the trends: There are more institutions in more destinations actively competing for students than ever...
Read more
Has Australia’s genuine student test gone too far? Updated data from the Department of Home Affairs makes it clear that visa grant rates continue to trend...
Read more
Can UK universities realistically plan for foreign enrolment growth in the future? The Office for Students (OfS), the regulator of higher education in England, says that the sector is projecting...
Read more
New Zealand’s education exports surpass pre-COVID levels as sustainable growth strategy takes hold New Zealand Education Minister Erica Stanford announced recently that the country’s international education export earnings reached nearly NZ$5...
Read more
UK eases entry rules for Erasmus+ participants Following the British government’s announcement in April 2026 that the country would rejoin Erasmus+ in 2027, peak body...
Read more
What are you looking for?
Quick Links