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Market intelligence for international student recruitment from ICEF
Home
Marketing
Content Marketing
Content Marketing
Featured
The art of the short: Viral video for international student recruitment
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ChatGPT for international education marketing: What is “Prompt Engineering?”
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ICEF Podcast: How podcasting can help engage with prospective international students
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Editor’s Top Picks
How good homepage design can encourage “stealth applicants” toward enrolment
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Visually led: The growing power of image-first design in international student marketing
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Virtual campus tours take on new importance during travel restrictions
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Stealth applicants and the role of the institutional website
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In the sharing marketplace, video is king
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Emotion-based branding strategy connects feelings to actions
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Let them talk: The power of student reviews
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The business case for translating your website
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Most Viewed In Content Marketing
1
ChatGPT for international education marketing: What is “Prompt Engineering?”
2
The art of the short: Viral video for international student recruitment
3
How good homepage design can encourage “stealth applicants” toward enrolment
4
ICEF Podcast: How podcasting can help engage with prospective international students
5
Visually led: The growing power of image-first design in international student marketing
6
Stealth applicants and the role of the institutional website
Most Viewed
ChatGPT for international education marketing: What is “Prompt Engineering?”
Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...
Read more
The art of the short: Viral video for international student recruitment
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
Read more
How good homepage design can encourage “stealth applicants” toward enrolment
One of the top resources for international students researching study abroad is still the institutional website, which of...
Read more
ICEF Podcast: How podcasting can help engage with prospective international students
Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...
Read more
Visually led: The growing power of image-first design in international student marketing
What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look...
Read more
Stealth applicants and the role of the institutional website
Data released earlier this year reveals that the vast majority of international students never make contact with the...
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Let them talk: The power of student reviews
Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...
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Virtual campus tours take on new importance during travel restrictions
As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think...
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Part 1: Videos that work: How effective is your promotional video?
Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially...
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Emotion-based branding strategy connects feelings to actions
The way prospective students feel about a school or destination is often more important than how they think...
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Institutional websites remain a key element of online recruiting
Over the last two or three years, we have come to understand more of how prospective students use...
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Four types of “ROI content” every college website should have
The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada....
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All Articles: Content Marketing
Four types of “ROI content” every college website should have
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Institutional websites remain a key element of online recruiting
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Start with great content: Building trust and engagement through content marketing
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Virtual tours growing in popularity
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What colour is your marketing? The psychological impact of colour
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Secrets to a successful content marketing strategy
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Integrating print collateral with online marketing
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The human side of content marketing
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Lost in translation: the challenge of delivering web content in many languages
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Can you tell a good story?
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8 tips for better content marketing on social media sites
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Part 2: Videos that work: What’s your strategy?
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