Market intelligence for international student recruitment from ICEF

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 Research says middle-class aspirations the real driver of demand for higher education

Research says middle-class aspirations the real driver of demand for higher education

The global gross tertiary enrolment ratio (GTER) – that is, the percentage of the tertiary-aged population actually enrolled in higher education – has more than doubled over the...

 Managing negative feedback on social media

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be, given that prospective...

 2014 in review: The year’s most popular items from ICEF Monitor

2014 in review: The year’s most popular items from ICEF Monitor

We are closing out 2014 by carrying on a tradition that we began in 2013: a review of our must-read posts from the past year. We’ve gathered the...

 Facebook is still top social network but other platforms are growing faster

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

 Game on! Consumer empowerment and gamification in international recruitment marketing

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

Arabic language studies booming in the US

The Modern Language Association (MLA) reports that foreign language study is on the rise in the US, with enrolment in language courses at colleges and universities growing 12.9%...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for corresponding student mobility...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the international education markets...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

The substitution effect of transnational education on international student mobility

The Observatory on Borderless Higher Education (OBHE) recently published a paper entitled, Transnational education vs international student mobility: Substitutes or distinct markets? It presents preliminary research on the...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too have emotions about...

Women increasingly outpacing men’s higher education participation in many world markets

It used to be that men were overrepresented in higher education, but that trend has been changing for several years now. In the 1990s, in many parts of...

New report forecasts postgraduate mobility trends through 2024

The British Council has just released a report – Postgraduate student mobility trends to 2024 – that forecasts the contributions of 23 source markets to international postgraduate student...