Market intelligence for international student recruitment from ICEF
25th Sep 2015

How do students benefit from MOOCs?

Most students don’t finish a MOOC, a Massive Open Online Course, and the statistics are consistent on this point across platforms. There are lots of different ideas about what MOOCs are and how they might be used in the future. But the notion that they might further accelerate access to higher education on a truly mass scale has lost some currency since the initial heady days of the first major MOOC rollouts starting around 2012. But what about students who do complete a course? What do they get from their MOOC studies? A new study recently took up the question and its findings were published earlier this week in the Harvard Business Review. In "Who’s Benefiting from MOOCs, and Why," a team of academics – each of which is either employed with the MOOC provider Coursera or with a Coursera-affiliated university – took a closer look at the estimated population of 25 million people who have enrolled in MOOCs to date. In December 2014, the team fielded a survey targeted to 780,000 students in 212 countries who had completed a Coursera course as of September of that year. When you think about it, these are two interesting statistics in themselves. While it’s true that only about 4% of enrolled students go on to complete a course with a provider such as Coursera, the reach of major MOOC platforms is still very impressive.

For example, more than a million students have completed 2.1 million courses from Coursera’s 2012 launch through April 2015.

Getting back to the immediate study at hand, the survey team gathered 51,954 responses from course-competing students. Nearly six in ten (58%) were employed and almost another quarter (22%) were already enrolled (whether full-time or part-time) in “a traditional academic setting.” Just over a third (34%) were from the US, another 39% were from other OECD countries, and 26% were from non-OECD countries.

MOOC your career

The survey explored the ways in which students benefited from completing a MOOC, and it found evidence of real impacts in two key areas:

  • More than seven in ten (72%) of respondents reported career benefits – these are characterised as “career builders” in the study;
  • Six in ten (61%) reported educational benefits, and are described as “education seekers.”

Indeed, career benefits are the (slightly) more common motivation for taking a MOOC. Just over half (52%) of the survey respondents cited improving their current job or finding a new job as the primary goal of their MOOC studies. In contrast, only 28% note an explicit educational goal – completing perquisite studies, for example – as their reason for completing a MOOC. When it comes to career benefits, the survey looked at both tangible benefits (e.g., a new job) as well as intangible outcomes, such as “enhanced skills.” Of the 52% of MOOC-completers categorised as “career builders”, 87% reported a career benefit of some kind. 33% reported some type of tangible benefit, such as getting a raise or starting a new business. However, as the following charts reflect, a larger percentage also reported additional, intangible benefits related to career advancement. career-benefits-of-moocs Career benefits of MOOCs as given by respondents who indicated career goals as their primary motivation for completing a course. Source: Coursera survey data It is easy to get sidetracked here with comparisons of concrete to less-tangible benefits, but the education technologist George Siemens made the relationship between the two plain in a recent comment to The Chronicle of Higher Education. "One of the realities is that any kind of skill development doesn’t have an immediate impact," he said. "So the day that you learn a skill doesn’t mean that you immediately receive a 30% bump in your salary." Interestingly, the survey also correlates responses to socioeconomic status and educational attainment. This led the research team to a notable finding as to the apparent role of MOOCs in supporting career advancement for students of more limited means and with lower levels of education. "Among all career builders, we find that general career benefits (both tangible and intangible) are more likely to be reported by people with higher socioeconomic status and higher levels of education," say the authors.

"The story is different, however, when you look at tangible career benefits specifically. In developed countries, career builders with low socioeconomic status and lower levels of education report tangible career benefits at about the same rate as those with high status and lots of education. And in developing countries, those with lower levels of socioeconomic status and education are significantly more likely to report tangible career benefits."

MOOC your studies

Of the 28% of course-completers who enrol primarily with an education goal in mind – the “education seekers” – 88% report an education benefit. As with career benefits, the survey sought to measure both tangible and intangible educational outcomes for students, where more concrete results included earning academic credit or completing prerequisite studies. educational-benefits-of-moocs Educational benefits of MOOCs as given by respondents who indicated academic goals as their primary motivation for completing a course. Source: Coursera survey data All in all, 87% of “education seekers” reported an intangible educational benefit of some kind, and 18% a tangible benefit. This numbers tracked further upward for the nearly half (47%) of them already enrolled in a traditional academic setting. 94% of such students reported an educational benefit, including 24% that indicated a tangible benefit of some kind arising from their MOOC studies. "These findings support some of the early hopes that MOOCs would provide a life-changing opportunity for those who are less advantaged and have limited access to education," conclude the authors. "The courses are reaching large numbers of people, and disadvantaged learners are more likely to report tangible benefits. Of course they aren’t a cure-all for the myriad problems of global education. But they’re a step in the right direction, providing open access to a learning experience that many find beneficial for furthering their education and careers." For a further summary of findings, please see a slide deck of findings from the research team below. Coursera Impact Revealed: Learner Outcomes in Open Online Courses from Coursera

Most Recent

  • Australian unis brace for risk assessment as visa rejections continue Read More
  • Former edtech unicorn’s stock price plunges as universities take DIY approach to online learning Read More
  • Malaysia opens new post-study visa option for degree graduates Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

Australian unis brace for risk assessment as visa rejections continue Australia’s education providers continue to grapple with a significant spike in visa rejections. As many as 1 in...
Read more
Former edtech unicorn’s stock price plunges as universities take DIY approach to online learning The edtech giant 2U is experiencing market and financial pressures severe enough that earlier this month it warned...
Read more
Malaysia opens new post-study visa option for degree graduates Effective 1 December 2023, Malaysia introduced a package of new visa settings designed to make it easier for...
Read more
New policies, Erasmus+, and booming tourism boost Spain’s international education sector New government policies in Spain – as well as a changed competitive context in the broader international education...
Read more
Dutch universities detail plan to reduce international enrolment The Dutch government spent most of last year signalling its concern about the rapid growth of international student...
Read more
ICEF Podcast: The impact of Artificial General Intelligence on international education Listen in as ICEF’s Craig Riggs and Martijn van de Veen break down the latest developments in the...
Read more
Australia: Visa rejection rates spike as some institutions withdraw admissions offers under new migration settings Australia’s new migration strategy – announced in late 2023 and in effect now – has led to significant...
Read more
Demand for study abroad rising in China but students considering more destinations in 2024 The shape of Chinese outbound student mobility has been changing for years and is different again in 2024....
Read more
What are you looking for?
Quick Links