Market intelligence for international student recruitment from ICEF

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Asia Page 30 of 79

 Reports indicate a significant drop in the average age of Chinese students abroad

Reports indicate a significant drop in the average age of Chinese students abroad

Concerns over fierce competition in national college entrance exams, the prestige of an overseas education, and increasing financial means are continuing to fuel demand for study abroad in...

 Does your recruiting include transfer students?

Does your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very significant populations of...

 US graduate admissions up again this year but applications slowing

US graduate admissions up again this year but applications slowing

Updated data released by the US Council of Graduate Schools (CGS) in August reveals that initial offers of admission from American graduate schools to prospective international students increased...

 Reaching prospects by email and boosting open rates

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...

 South Korean student mobility takes a dip

South Korean student mobility takes a dip

South Korea has traditionally been one of the world’s most robust sending markets, surpassed in numbers of students abroad only by China and India, but recent information suggests...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...

Nielsen studies highlight value of education, illustrate growing consumer confidence

“With 7 billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centred on family, education...

Philippine higher and vocational education: revamped for 21st century demands

Last week we introduced various opportunities for education providers looking to bolster ties with the Philippines – from K-12 to language to the vocational sector. Today, we expand...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications) into the language...

Philippines creates opportunities in overhaul of K-12 education system

The Philippines is undergoing a major overhaul to bring it in line with education systems worldwide, starting with the K-12 sector. This change to domestic education policy has...

China to expand transnational education footprint with first offshore campuses

Along with being a leading source of international students, China has for some time been a preferred location for the transnational education (TNE) programmes of foreign universities. Transnational...

Agency-Educator relationship management: from on-boarding to sustainable recruitment partnerships

With up to half of all international students using the professional services of an education agent, and private and public-sector use of external recruiters an established and growing...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action....

Signs of hope for education in Burma

Until recently, there was not much to speak of regarding higher education in Burma/Myanmar. Years of repressive military rule resulted in a system so neglected and impoverished that,...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages of 18 and...