Market intelligence for international student recruitment

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 New data shows value of education rises during economic crisis

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic crisis. New data...

 Part 2: How to involve students’ parents in recruitment for study abroad

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be sending their children...

 Falling rupee drives up costs for Indian students; Delhi makes the switch to four-year degrees

Falling rupee drives up costs for Indian students; Delhi makes the switch to four-year degrees

Can we be surprised that in a country of the size and importance of India that there is never any shortage of educational news? Its population of more...

 Part 1: How to engage students’ parents during recruitment and study abroad

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students are concerned. Today’s...

 Chinese demand for overseas education remains strong despite worries about jobs

Chinese demand for overseas education remains strong despite worries about jobs

“If I want to enter a university like Tsinghua or Peking, I have to pay too much attention to the gaokao (the college entrance exam). I’d like to...

US a source of international students too

The US is often in the news for its reputation as the leading destination for international students. But American students go overseas, too – as a recent report...

The power of connecting with international students

At this time in the year, many education institutions are in transition times: they are preparing for a major admissions cycle in autumn, and/or they are gearing up...

Mystery shopper experiment reveals best practices in communication strategies

We recently sat down for an interview with Mrs Lisa Cynamon Mayers, an academic advisor with Intead (International Education Advantage). Intead is a full-service consulting, strategy and digital...

The link between internationalisation and recruitment

Yesterday’s article covered experts’ predictions that the US would continue to be international students’ first choice over the next decade. But the expert we quoted most extensively also...

Where international students will study over the next decade

A recent post in ScienceGuide featured an analysis by Mr Alan Ruby, senior fellow at the University of Pennsylvania (and an expert on the effects of globalisation on...

Enrolling new students is step one, but don’t forget about retention

With all the pressures on recruitment these days, there is naturally a focus on top-line goals. How many students did we get? How does that compare to last...

Increasing the “stay rate” of international students

International education is increasingly recognised by institutions and governments as an important export sector. In fact, the economic impact of foreign students’ tuition – along with accommodation, living...

SAT demand surging abroad as College Board announces redesign

Two unrelated stories about the SAT (formally the SAT Reasoning Test and one of two major standardised exams for US college admissions) have caught our attention in recent...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...

Opportunities await foreign educational providers as Thailand prepares for ASEAN Community

Thailand is gearing up for the ASEAN Community which is due to take shape in 2015, and in the process, the Ministry of Education is making a number...