Market intelligence for international student recruitment from ICEF
13th Jun 2025

Japanese outbound numbers reached 90% of pre-pandemic levels in 2024

Short on time? Here are the highlights:
  • The number of Japanese students going abroad for study grew by more than 6% last year
  • There were some notable shifts in demand last year, including declines in Japanese enrolments in the United States and the Philippines, and a marked increase for Australia

An annual survey of Japanese education agents finds that outbound student numbers from this key sending market are drawing very close to pre-COVID benchmarks. Responding member-agencies of the Japan Association of Overseas Studies (JAOS) sent 70,253 students abroad in 2024 for a year-over-year increase of 6.4%.

Looking inside the numbers, JAOS adds that, "The survey also included, for the first time, study tours organized and recruited by junior and senior high schools or local governments, which JAOS member agents planned and supported. These accounted for 15,345 students, or 22% of the total number of study abroad participants."

Total number of outbound students reported via JAOS member survey, 2019–2024. Source: JAOS

The 2024 survey reveals some shifting destination preferences among Japanese students with the United States and Philippines recording notable declines of -13% and -18% respectively. Australia appears to be the main beneficiary of those shifts, with a +34% surge in student numbers last year. "Australia, which increased by approximately 4,300 students, overtook the US as the most popular destination. While Asia including the Philippines, Malaysia, Singapore, Taiwan, and South Korea surpassed 2019 levels, destinations in Oceania and North America have not yet fully recovered."

Nearly six in ten (57%) students referred by JAOS members went abroad for language programmes of three months or less. Group study tours accounted for nearly a quarter (22%) of outbound volumes in 2024, with language programmes of more than three months making up 10% of Japanese enrolments last year.

Purpose of study for Japanese outbound students, 2024. Source: JAOS

Bigger things ahead?

At a March 2023 meeting of the Council for the Creation of Future Education, Prime Minister Fumio Kishida set some ambitious targets for student mobility, both in and out of the country. The Prime Minister said at the time, "We will formulate a New Plan on Overseas Student Dispatch and Foreign Student Acceptance, which includes not only the acceptance of international students, but also the overseas dispatch of Japanese students and others, replacing the current 300,000 Foreign Students Plan. Based on today’s discussion, I request the members to establish new specific indicators, such as achieving the overseas dispatch of 500,000 Japanese students and acceptance of 400,000 foreign students by 2033, in the plan."

The annual JAOS survey, along with data collected by the Japan Student Services Organization
(JASSO) and the Ministry of Education, Culture, Sports, Science and Technology, aims to provide a more complete picture of Japanese outbound numbers and enrolment patterns.

For additional background, please see:

Most Recent

  • China in 2026: Slowing outbound student mobility, accelerating inbound momentum Read More
  • Surprise hike in international student visa application fees “a direct hit to Australia’s competitiveness” Read More
  • ICEF Podcast: “Good, steady, and disciplined”: New Zealand’s plan for sustainable international enrolment growth Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

China in 2026: Slowing outbound student mobility, accelerating inbound momentum The number of international students studying in China is quickly catching up with the number of Chinese students...
Read more
Surprise hike in international student visa application fees “a direct hit to Australia’s competitiveness” Australia’s international education sector is reeling at new study, work, and working-holiday visa application fees for international students...
Read more
ICEF Podcast: “Good, steady, and disciplined”: New Zealand’s plan for sustainable international enrolment growth Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in...
Read more
OECD: International students may be underinformed about job prospects in top destinations For many students from emerging markets in Asia, Africa, and Latin America, there is a dream pathway attached...
Read more
UK: Visa application withdrawals surpass refusals in Q1 2026 UK higher education is bracing up to some challenging trends through the first half of the year. Visa...
Read more
Ascending in world university rankings and highly affordable, Azerbaijan is strengthening its offer to international students Azerbaijan – located on the western shore of the Caspian Sea, bordering Russia to the north, Georgia to...
Read more
Netherlands reports first-ever decrease in foreign enrolment for 2025/26 Peak body Nuffic reports that Dutch higher education institutions enrolled 129,764 international students in 2025/26. That total is...
Read more
What is happening to student mobility flows between the Global South and Global North?  In 2026, students in many of the fastest growing markets for schools and universities in the Big Four...
Read more
What are you looking for?
Quick Links