Market intelligence for international student recruitment from ICEF
24th May 2023

Japanese students increasingly returning to study abroad

Short on time? Here are the highlights:
  • An annual survey conducted by JAOS finds that outbound student mobility from Japan is recovering, but is still nowhere near what it was before the pandemic
  • The proportion of Japanese students travelling for study abroad (as opposed to studying online from Japan) increased dramatically in 2022
  • Canada is now at least as popular as the US for Japanese students, followed by Australia and the UK
  • Alternative destinations are also on the radar

The Japan Association of Overseas Studies (JAOS) has released the results of its annual survey that takes the pulse of outbound mobility trends in Japan. The survey of 40 JAOS education agent members shows that outbound flows have rebounded since the pandemic but are still far off the volume achieved in 2019.

JAOS is made up of 64 organisations, including private education agents and overseas government agencies. Its mandate is to promote the healthy growth of study abroad businesses and study abroad programmes.

In 2022, JAOS agents report that 34,305 Japanese students (including those studying online) studied abroad in 2022. In 2019, the number was 78,000. The 34,000+ Japanese in study abroad programmes last year nonetheless represent a big jump from the roughly 15,000 who studied in online or face-to-face foreign programmes in 2021 (the second year of the pandemic). That year, only 6,100 Japanese went abroad, while nearly 9,000 stayed in Japan to study online.

Japanese students were much more likely in 2022 to choose face-to-face as opposed to online study abroad programmes. JAOS reports: “The survey found that conventional offline study abroad has increased by about five times over the previous year, while online study-abroad halved, clearly demonstrating the rebound trend for post Covid-19 recovery.” In 2022, 86% of all Japanese studying with foreign providers through JAOS agents/organisations travelled to study abroad.

JAOS notes that the Japanese government relaxing COVID protocols has helped to boost outbound mobility:

“The September 2022 removal of the requirement to submit proof of a negative PCR test upon returning to Japan has led to an increase students of both long-term and short-term study abroad programmes.”

Canada gains ground

Almost half of Japanese students who travelled for study abroad in 2022 chose Canada (23%) or the US (22%) as their destination. The next-most popular destinations were Australia (17%), the UK (10%), the Philippines (7%), and New Zealand (4%). 2022 is the first year that Canada attracted at least as many Japanese students as did the US.

Almost 75% of Japanese who studied abroad in 2022 were enrolled in Canadian, American, Australian, or British programmes. Source: JAOS

Japanese students who opted to study online with a foreign institution were most likely to choose providers in the Philippines or China, as shown in the chart below.

JAOS members report that half of Japanese who studied online in 2022 were enrolled with providers in the Philippines or China. Source: JAOS

Alternative destinations on the radar

JAOS says that UAE, South Korea, and Malaysia are becoming more popular among Japanese students:

“In 2022, three countries stood out as popular study abroad destinations. The first of these is the United Arab Emirates, specifically Dubai. The second is South Korea, which has garnered global attention in recent years due to the popularity of K-POP, K-dramas, and films. Next is Malaysia, an increasingly popular destination for overseas university education due to the relative increase in study abroad costs caused by the weakening of the yen and inflation in countries like the United States and Australia.”

JAOS predicts that alternative destinations such as Philippines, Malaysia, Taiwan, and Malta will gain increasing numbers of Japanese students given their greater affordability relative to Western destinations.

For additional background please see:

Most Recent

  • Recruiting in Colombia demands a long-term presence and communication with parents Read More
  • UK’s ELT sector reports declining enrolments through first quarter of 2026 Read More
  • US visa processing centres in Africa to be reduced by more than half; only the latest barrier for African students Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Recruiting in Colombia demands a long-term presence and communication with parents A new report from EdCo LATAM Consulting explores the culture within which Colombian students and families make choices...
Read more
UK’s ELT sector reports declining enrolments through first quarter of 2026 The UK’s English-language teaching sector (ELT) experienced a challenging year in 2025, though the decline in students and...
Read more
US visa processing centres in Africa to be reduced by more than half; only the latest barrier for African students The Trump administration’s clampdown on immigration from Africa is intensifying, and the government has introduced new measures to...
Read more
Brazil: New surveys show strong, but price-sensitive, demand for study abroad New survey results show strong interest in study abroad among Brazilian students and an optimistic outlook on the...
Read more
Bipartisan congressional group calls on US administration to preserve Duration of Status for international student visas There was something different about this year’s annual NAFSA conference. The experience was wonderfully familiar in many ways,...
Read more
US ELT weeks fell by nearly -8% in 2025 In 2024, a slow recovery from plummeting international enrolments in the COVID-19 pandemic was underway for US Intensive...
Read more
Report: International students already studying in the UK or offshore through TNE represent an increasingly important recruitment opportunity Tighter compliance thresholds for UK universities recruiting international students – and the associated “Red, Amber, Green” scheme developed...
Read more
Japan: Greater availability of in-country English programmes is exerting some downward pressure on outbound mobility Nearly 170,000 Japanese students studied abroad using one of 41 service providers in Japan in 2025, with the...
Read more
What are you looking for?
Quick Links