Market intelligence for international student recruitment from ICEF
29th Jun 2022

Japanese outbound numbers still down in 2021 with a distinct shift to online study

Short on time? Here are the highlights:
  • The number of outbound Japanese students continued to fall last year, although marginally so compared to 2020
  • There has been a distinct shift to online study over the last two years, with a significant number of Japanese students enrolled online with language schools in the Philippines

The latest mobility data from JAOS (Japan Association of Overseas Studies) highlights that 2021 was another challenging year for Japanese outbound. The annual report relies on a survey of 40+ education agents that are also JAOS members. That cohort of agents reported total outbound numbers of just under 78,000 students in 2019, the last survey year before the pandemic, but those volumes plunged in 2020 as COVID took hold.

The association reported total student numbers of 18,374 for 2020, but the latest report explains that only 7,442 of those were students that actually went abroad -- with the balance studying online. Those numbers eroded further still in 2021 with a total of 15,083 enrolments reported by JAOS agent-members. Just over 6,100 of those went abroad, while nearly 9,000 stayed in Japan to study online. In other words, over the last two years the number of Japanese students enrolled in online study abroad programmes exceeded the number that travelled for study.

The following chart breaks that total enrolment base -- including online and offline enrolments -- down in more detail.

Type and purposes of study abroad programme for Japanese students, 2021. Source: JAOS

"The results indicate there were many students still wished to study abroad despite COVID-19 in 2021," says a media release from JAOS. "[However,] they took online programmes."

Another interesting finding in this year's survey results is that Japanese students were heavily reliant on language schools in the Philippines for their online studies. As we see in the additional chart below, roughly half of all students enrolled in online studies were following programmes offered by a school in the Philippines. Enrolments with language training centres in China, Australia, Canada, and South Korea collectively accounted for another third of online enrolments in 2021.

JAOS adds that, "Before COVID-19, study abroad programmes in the Philippines had become common in Japan, and we consider these programmes had advantages over other online study abroad programmes in other countries in terms of the time difference and programme fees."

Online enrolments of Japanese students by country of provider, 2021. Source: JAOS

In contrast, the United States (with a 36% share) and Canada (30%) were the leading destinations for outbound students. "The US continued to be the most popular destination for Japanese students studying abroad for degree studies," notes JAOS. "The second most common destination was Canada which started to accept international students in the early stages of the COVID-19 pandemic."

Outbound enrolments of Japanese students by study destination, 2021. Source: JAOS

For additional background, please see:

Most Recent

  • Offering reassurance to international students after they apply is increasingly key to securing enrolments Read More
  • Ireland’s ELT sector reports modest growth in student numbers but weeks are down amid “real and consequential” challenges Read More
  • Japan: Japanese proficiency essential for foreign graduates staying on to work Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Ireland’s ELT sector reports modest growth in student numbers but weeks are down amid “real and consequential” challenges The English Language Training (ELT) sector in Ireland delivered 609,734 weeks of English instruction to 124,789 students in...
Read more
Japan: Japanese proficiency essential for foreign graduates staying on to work An increasing number of fast-growing study abroad destinations – outside of the so-called Big Four of Australia, Canada,...
Read more
Why are so many international students choosing to study in Türkiye? Türkiye used to be a niche study abroad destination, but not anymore. A rapidly growing number of international...
Read more
Recruiting in Colombia demands a long-term presence and communication with parents A new report from EdCo LATAM Consulting explores the culture within which Colombian students and families make choices...
Read more
UK’s ELT sector reports declining enrolments through first quarter of 2026 The UK’s English-language teaching sector (ELT) experienced a challenging year in 2025, though the decline in students and...
Read more
US visa processing centres in Africa to be reduced by more than half; only the latest barrier for African students The Trump administration’s clampdown on immigration from Africa is intensifying, and the government has introduced new measures to...
Read more
Brazil: New surveys show strong, but price-sensitive, demand for study abroad New survey results show strong interest in study abroad among Brazilian students and an optimistic outlook on the...
Read more
Survey of 67,000 prospective students highlights gaps between interest and enrolment for study abroad Keystone Education Group released its annual report, The State of Student Recruitment 2026, last week. Presenting at the...
Read more
What are you looking for?
Quick Links