fbpx
Market intelligence for international student recruitment from ICEF
16th Jun 2021

Japanese agents report that they sent 76% fewer students abroad in 2020

Short on time? Here are the highlights:
  • Japanese agencies report a 76% drop in the number of students they sent abroad in 2020 compared with 2019
  • They also report that students are still interested in study abroad post-COVID
  • Safety concerns are paramount for students in considering destinations

Japan, an important source market for many study abroad destinations, sent 76% fewer students to other countries in 2020 due to the COVID-19 pandemic. The decline was reported by JAOS (Japan Association of Overseas Studies) on the basis of a survey among 43 of its agency members conducted in March 2021. Those agencies sent only 18,374 students abroad in 2020 compared with 77,953 in 2019.

Despite the decline, JAOS provides an optimistic note in its report, adding that, “its agencies continue to receive daily inquiries from those desiring overseas educational opportunities when the pandemic settles.”

Number of Japanese students referred for study abroad by agencies, 2019 and 2020. Source: JAOS.

Before COVID, the top three destinations for Japanese students remained the US, Australia, and Canada, which held 22%, 20%, and 17% share of the Japanese outbound market, respectively. Demand had also been picking up among Japanese students for English-language study in the Philippines, Ireland, and Malta.

JAOS member referrals to the top ten study destinations for Japanese students, 2019 and 2020. The percentage value indicated shows the proportion of total referrals abroad for 2020 for each destination. Source: JAOS.

Students are looking for safe destinations

JAOS says that many of the inquiries its members receive include questions about safety issues in destination countries, highlighting the need for foreign educators to make their safety protocols and procedures front and centre on their websites and in all communications with agents and students.

JAOS states that its members are currently helping students to make decisions with safety risk factors in mind, and the advice they give is “based on the collective experience and knowledge of member organizations, of the destination counties, cities and institutions.”

Japan’s borders remain closed to foreign students

Even as Japanese students continue to plan for study abroad, Japan currently has some of the strictest border policies in the world, similar to those in Australia, China, and New Zealand. International students have launched petitions urging the Japanese government to let them in and feel that their situation is particularly unfair given the government’s plans to welcome Olympics athletes and delegations in Tokyo this summer despite COVID.

But while Japan has had relatively low infection rates throughout most of the pandemic, there was a recent surge in cases in May 2021 and it is unlikely the government will change border policies until cases fall further and vaccination rollouts pick up speed.

For additional background, please see:

Most Recent

  • Demand for study abroad in Australia, Canada, UK already affected by new international education policies Read More
  • International school openings, enrolments, and revenues continue to expand Read More
  • South Korea announces results of annual evaluation of universities and colleges’ international programmes Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

Demand for study abroad in Australia, Canada, UK already affected by new international education policies New, restrictive policies concerning international students in the UK, Canada, and Australia are already having a significant impact...
Read more
South Korea announces results of annual evaluation of universities and colleges’ international programmes On 8 February 2024, the Korean government announced the results of its annual evaluation of colleges and universities’...
Read more
Australia’s “blueprint for change” for higher education calls for a more diverse and balanced international enrolment After just over a year of consultation and review, 820 written submissions, 180 meetings, and a hotly debated...
Read more
Australian unis brace for risk assessment as visa rejections continue Australia’s education providers continue to grapple with a significant spike in visa rejections. As many as 1 in...
Read more
Malaysia opens new post-study visa option for degree graduates Effective 1 December 2023, Malaysia introduced a package of new visa settings designed to make it easier for...
Read more
New policies, Erasmus+, and booming tourism boost Spain’s international education sector New government policies in Spain – as well as a changed competitive context in the broader international education...
Read more
Dutch universities detail plan to reduce international enrolment The Dutch government spent most of last year signalling its concern about the rapid growth of international student...
Read more
Australia: Visa rejection rates spike as some institutions withdraw admissions offers under new migration settings Australia’s new migration strategy – announced in late 2023 and in effect now – has led to significant...
Read more
What are you looking for?
Quick Links