North America

data-mining-higher-educationCould you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

wes-report-international-studentsWES report highlights US capacity to grow undergraduate enrolment

A new report from WES (World Education Services), “International Student Mobility Trends 2013: Towards Responsive Recruitment Strategies” contains valuable information on (a) global international student...

college-brandingIntense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

Private capital is helping to transform education

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of...

A field guide to international agent training courses

As more and more countries race to develop their knowledge economies, internationalise their education sectors, and encourage their young citizens to study abroad, the role...

International tuition trends reflect competitive nature of today’s recruitment environment

Luring the increasingly mobile and discerning international student has evolved into a high stakes affair for educational institutions, one complicated by rising competitive pressures as...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

New regulations proposed for student visas in Canada

As Canada rises up the ranks of leading destination countries for international students, its federal government is planning some important changes to the Canadian student...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences....

US one step closer towards passing STEM legislation, increasing H-1B visas

A bipartisan group of Senators introduced a bill last week that would automatically grant green cards to international graduates of US universities with degrees in...

With US enrolments declining, strategies may focus further on international students

The most recent instalment of a well-regarded annual survey of American colleges and universities contains findings suggesting that many American higher education institutions may further...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event...

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in...

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

Most of us are familiar with biometric testing in the exam industry, but now, these identity validation techniques are also being used in the online...

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