Market intelligence for international student recruitment from ICEF

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 The human side of content marketing

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment, and … everything...

 Strategies for improving student selection and retention

Strategies for improving student selection and retention

How much is the retention of international students tied to a school’s admission process for selecting them in the first place? At the September EAIE (European Association for...

 Exams change over time but influence on student mobility remains strong

Exams change over time but influence on student mobility remains strong

Entrance exams. Tell the truth: did you just feel an involuntary twinge of anxiety? Well, you are not alone. While the landscape of entrance and qualifying exams is...

 End to Canadian foreign workers’ strike should see visa processing times improve

End to Canadian foreign workers’ strike should see visa processing times improve

There is finally an end to the longest-running public service workers’ strike in Canadian history. The strike by the country’s foreign service officers – notably those responsible for...

 Goodbye university? Revolution vs. evolution of the current education model

Goodbye university? Revolution vs. evolution of the current education model

As we head into the tail end of 2013, a variety of claims and predictions are being tossed about regarding the future of higher education – and the...

NACAC removes ban on commissioned agents in international student recruitment

The National Association for College Admission Counselling (NACAC) held its national conference in Toronto this past week. On Saturday, the NACAC Assembly debated – and passed with a...

How much influence does accommodation have on student recruitment?

The variety and quality of accommodations educational institutions offer are presumed to factor into the mix of reasons why prospective students select certain schools. Is this true? And...

LinkedIn instantly gets more relevant with launch of University Pages

Over the last few months we have written extensively about the increasing demand for higher education institutions to link their programming to industry and to prove that their...

Posting effectively on Facebook: the art of listening

The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in the Netherlands. One...

Reports indicate a significant drop in the average age of Chinese students abroad

Concerns over fierce competition in national college entrance exams, the prestige of an overseas education, and increasing financial means are continuing to fuel demand for study abroad in...

Does your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very significant populations of...

US graduate admissions up again this year but applications slowing

Updated data released by the US Council of Graduate Schools (CGS) in August reveals that initial offers of admission from American graduate schools to prospective international students increased...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...

President Obama calls for new rating system for US colleges

President Obama outlined a plan last week to establish a new rating system for US colleges, and announced as well his intention to eventually link federal student aid...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...