Market intelligence for international student recruitment from ICEF

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 Summing up international student mobility in 2014

Summing up international student mobility in 2014

University World News published a special issue on international student mobility last week and it got us thinking about what we really know about global student mobility as...

 Money talks: major private investments in education reflect expectations for further growth ahead

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the past year. In...

 A closer look at the international au pair landscape

A closer look at the international au pair landscape

The international au pair sector offers a rare combination of paid employment, provided lodging, as well as foreign language and cultural immersion. Today, ICEF Monitor examines the current...

 How will online school selection services affect education agents?

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

 Global language survey links English proficiency to economic and social development

Global language survey links English proficiency to economic and social development

Countries with higher levels of English-language skills also have stronger economies, and their citizens enjoy higher per capita income levels and a higher quality of life. These are...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

Canada’s new international education strategy aims for 450,000 students by 2022

The Canadian government unveiled its new International Education Strategy this week and it is ambitious. Canada aims to nearly double the number of international students it attracts with...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of 2013. And now,...

New payment systems aim to reduce risk and processing time for international transactions

As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports for students throughout...

Big data, predictive modelling, and international student recruitment

Earlier this year, we began to consider how better management and analysis of large volumes of data could improve student services and recruitment. In the months since, the...

Mature students emerging as an increasingly important market segment

The term “mature student” describes a category of learners who undertake a programme of study later in life than those who – typically at 18 or 19 years...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....