North America

student-applicationsThe increasingly negative impact of social media profiles on student admissions

A new Kaplan Test Prep survey of 350 US college admissions officials reported that 27% of them Googled applicants (up from 20% in 2011) and...

social_media_disrupted_marketStaying online in disrupted markets

“Nature, governments, and people will always have a way of disrupting things.” This was the message shared at one of the dozens of educational seminars held...

students-demand-more-technologyStudents demanding more technology in education

ICEF Monitor has frequently looked at how technology is impacting international student recruitment – from the basic techniques of social media and mobile-optimised websites to...

Family a powerful influence on study abroad decisions

While students clearly play an important role in deciding where to study abroad, it is often the parents that have incredible influence over the final...

SEO: Why it’s so important in student recruitment and 10 simple tips to get started

Recent research shows that online search is a major factor in students’ discovery and choice of education institution. In fact, a new study from Google...

Biometric testing in exam industry works to stamp out fraud

Schools and assessment companies take exam fraud seriously and do all they can to prevent students, instructors, and administrators from suffering its consequences. Recent security...

Opportunities abound in digital English language learning market

Last year, the worldwide language learning market (all languages combined) generated a hefty US $58.2 billion. When combined with revenues from language services such as...

US college freshmen student service needs left unmet

With the new academic school year underway, tending to first-year student needs and demands is essential as the year ahead takes shape. Keeping this in...

Part 1: Internships an increasingly popular gateway to career and immigration opportunities

As opportunities to study and work around the world increase, the global education industry has witnessed the development of an opportunity unique to its field:...

International students winning more university spaces in leading destination countries

New data from the United Kingdom and the United States shows continuing international enrolment growth as universities in both countries – determined to further internationalise...

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for...

Protection of student interest at the heart of NACAC debate

ICEF Monitor recently sat down with Thomas Hassett, the Director of International Admissions at Pennsylvania’s Gannon University and a member of the NACAC Commission on International...

Canadian policy makes it easier for international students to immigrate

This month, Canadian Immigration Minister Jason Kenney announced that 20,000 foreigners have attained permanent Canadian resident status under an ambitious national programme launched four years...

The power of virtual tours in student recruitment

While a virtual tour can’t replace a real tour, it can be a powerful tool to entice prospective students to come to a campus in...

Tracking the increasing use of mobile apps in education and recruitment

If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening...

New national statistics compare education and student mobility in over 40 countries

The Organisation for Economic Cooperation and Development (OECD) has released the 2012 edition of Education at a Glance, which enables countries to see themselves in...

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising.  Why would it be any different with international...

Multi-year trends from the Agent Barometer global agent survey

The ICEF i-graduate Agent Barometer is a unique annual survey of education agents around the world, and a joint venture of ICEF and i-graduate, a...

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