North America

MOOC-development-pick-up-speedPart 1: MOOC development continues to pick up speed

The topic of MOOCs (Massive Open Online Courses) has been extensively covered in various media both great and small, however it’s a technology – indeed...

cuban-education-sector-student-mobility-patternsChanges to Cuban education sector could bring shift in student mobility patterns

Recent changes in Cuba could result in a shift in student mobility patterns related to the island, and today on ICEF Monitor we’ll look at...

video-distribution-using-video-for-schoolsPart 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective,...

International internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a...

American graduate schools see alarming drop in applications from Chinese students

A dramatic drop in the number of Chinese students applying to US graduate schools this spring – a 5% decline, after seven years of double-digit...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

US state consortia offer streamlined approach to student recruitment

In our previous video interview with Mr Greg Thompson, Senior International Trade Specialist and Education Team Leader with the United States Commercial Service, Department of...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

Canada allots CDN $65 million to boost its competitiveness as a study abroad destination

The Canadian government’s latest budget includes CDN $23 million dedicated to supporting its national international education strategy and CDN $42 million to improving visa processing...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

Using the US Department of Commerce for international student recruitment

Today’s video interview is with Mr Greg Thompson, a Senior International Trade Specialist and Education Team Leader with the United States Commercial Service (USCS), an...

Comparing and contrasting study abroad trends of Brits and Americans

New research on US and UK students compares their propensity to study abroad, with three top trends standing out: 56% of US respondents are considering...

International school enrolment on pace to reach $60 billion by 2022

As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school...

Canada breaks 100,000-student ceiling for first time

Canada welcomed a record number of new international students in 2012. For the first time in history, the number of international students newly arrived at...

US community colleges well placed to help build undergraduate enrolments

Nearly half of all US university students begin their studies at a community college, and for nearly 90,000 currently enrolled international students the path to...

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