North America

reaching-prospects-via-emailReaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social...

new-rating-system-for-us-collegesPresident Obama calls for new rating system for US colleges

President Obama outlined a plan last week to establish a new rating system for US colleges, and announced as well his intention to eventually link...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

Nielsen studies highlight value of education, illustrate growing consumer confidence

“With 7 billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centred...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications)...

Agency-Educator relationship management: from on-boarding to sustainable recruitment partnerships

With up to half of all international students using the professional services of an education agent, and private and public-sector use of external recruiters an...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone...

Oh Canada! Job action by Canadian visa officers expands to 15 biggest markets

In 2012, Canada welcomed a record number of new international students, and has since announced significant new funding to improve visa processing times as well...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

Mexico’s higher education sector eyeing expansion

Recently, Mexico and the United States announced new education links and agreed that improved student mobility in both directions could produce strong long term benefits...

Well-designed internships look like the new competitive advantage

Around the world, several interconnected trends suggest there is a troubling gap between the profile of college and university graduates looking for work and the...

New educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and...

Student visa interviews: Behind the glass

His palms are sweaty, his heart is racing… No, it’s not a first date. It’s worse: the student visa interview. Even the most confident of...

US Summer Work Travel Program operating under tighter rules this year

The ability to travel to the US to work and gain experience – as well as be immersed in the culture of the country or...

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic...

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students...

US a source of international students too

The US is often in the news for its reputation as the leading destination for international students. But American students go overseas, too – as...

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