Market intelligence for international student recruitment

Subscribe for free

North America Page 24 of 78

 Search trends playing an increasing role in international education marketing

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...

 The link between employability and international student recruitment

The link between employability and international student recruitment

As business leaders and prospective students increasingly seek proof of graduate readiness and success, it is no wonder that employability has emerged as a key issue for educators....

 Governments expanding and promoting non-degree training in key markets worldwide

Governments expanding and promoting non-degree training in key markets worldwide

Get ready to hear the term “middle skills” more often. It refers to jobs that require more education than a high school diploma but less than a four-year...

 When it comes to university rankings, what really counts?

When it comes to university rankings, what really counts?

We all pay attention to university rankings. For students and parents, they can be an important guide in choosing a university. For institutions, policy makers, and politicians, they...

 Tuition increases should be paired with increased student aid, says new report

Tuition increases should be paired with increased student aid, says new report

A recently released European Commission study finds that, when they are balanced with expanded financial aid for students, increases in tuition fees do not negatively impact higher education...

Who uses MOOCs and how?

Given that millions of people register for MOOCs (Massive Open Online Courses), it is perhaps not surprising that much has been written to date about these still-evolving education...

The art of listening: Better results start with understanding your customer

Listen more than you talk and use the insights you gain into your customer’s needs and decision-making processes to close more sales. This is a simple but powerful...

United States poised for more active student recruitment

Already the world’s leading destination for international students, the United States is set to become a more active recruiter of international students. In today’s ICEF Monitor post, we...

Conference panel imagines a bigger tent for international education

What better place to explore the role of industry associations than an industry conference convened by an association? That was the task of a distinguished panel assembled for...

Canada releases list of designated institutions for student visas

We reported earlier this year on Canada’s revised regulations for its International Student Program (ISP). The new regulations have now come into effect – as of 1 June...

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...

Study provides new insights on the role of agents in Canadian education

A fascinating study on the use of educational agents in Canada has been released by the Council of Ministers of Education of Canada (CMEC). The study paints a...

NAFSA conference highlights the interdependency of recruitment and retention practices

This year’s NAFSA Conference drew a record number of attendees, as over 10,000 people convened in San Diego to discuss the most critical issues in international education today....

Show me: Students want evidence their degree will lead to success

As we recently reported, a recent Hobson’s survey found that prospective international students are not looking primarily for proof of student satisfaction when they assess their options for...

International panel maps technology trends that will impact education in next five years

The 2014 NMC Horizons Report was released in February, the 11th annual edition of a long-running study that aims to identify emerging technologies that will have an impact...