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 Five for Friday

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We...

 Four predictions for digital marketing in 2015

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

 Survey shows growing interest in education agents among US colleges

Survey shows growing interest in education agents among US colleges

International students, already so key to the internationalisation goals and revenue streams of many American institutions, seem poised to become even more important in the world’s leading study...

 Study reveals most popular online recruiting strategies of US colleges

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting practices and the...

 US educators, student leaders, and governments combine forces to improve campus safety

US educators, student leaders, and governments combine forces to improve campus safety

It is well established that safety is a key concern for both international students and parents and an issue that weighs heavily in the choice of institution and...

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the international education markets...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

The substitution effect of transnational education on international student mobility

The Observatory on Borderless Higher Education (OBHE) recently published a paper entitled, Transnational education vs international student mobility: Substitutes or distinct markets? It presents preliminary research on the...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too have emotions about...

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 – seek out information...

International student mobility and the Ebola outbreak

The Ebola outbreak began in Guinea in March this year and in the months following it spread to three other countries: Liberia, Sierra Leone, and Nigeria. Isolated cases...

Women increasingly outpacing men’s higher education participation in many world markets

It used to be that men were overrepresented in higher education, but that trend has been changing for several years now. In the 1990s, in many parts of...

New report forecasts postgraduate mobility trends through 2024

The British Council has just released a report – Postgraduate student mobility trends to 2024 – that forecasts the contributions of 23 source markets to international postgraduate student...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...