Market intelligence for international student recruitment from ICEF

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 Strategic risk management in international student recruitment

Strategic risk management in international student recruitment

“It’s really all about trying to understand the ‘what if’ scenarios,” says Pamela Barrett. “Any organisation that is operating internationally will operate in a field where there is...

 Where the devices are: New study updates global stats on Internet usage

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...

 Québec triples fees for new undergraduate students from France

Québec triples fees for new undergraduate students from France

The Canadian Province of Québec announced last month that tuition rates for new undergraduate students from France will triple as of September 2015. Québec is the centre of...

 Five for Friday

Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied items that we’ve...

 Marketing languages other than English

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share a native language....

US authorities moving to improve student visa oversight in recent years

Three men were arrested in Los Angeles earlier this month in connection with an apparent “pay-to-stay” scam involving four private, postsecondary institutions in California. The scheme allegedly centres...

How to engage the international schools sector for higher education recruitment

The K-12 English-medium international schools market is now considered a crucial sector for the world’s higher education institutions. The aspirations of pupils that go to these schools and...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...

An acquisition story: New capital fuels ESL school expansion

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Canada is one of the world’s top destinations for English-language study and...

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

Global economic power projected to shift to Asia and emerging economies by 2050

The professional services firm PricewaterhouseCoopers (PwC) has produced a series of megatrends reports that analyse high-level trends expected to shape the global economic landscape in the decades ahead....

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

Commoditisation and differentiation in the language travel industry

Jean-Marc Alberola is the president of Bridge, a dynamic US-based provider whose six divisions span a wide range of language, teacher training, pathway, exchange, corporate training, and online...

Canada introduces new process for international students hoping to immigrate

At the beginning of January, the Canadian government introduced a new application process for international graduates of Canadian universities and colleges wishing to immigrate to Canada: the Express...