Market intelligence for international student recruitment from ICEF

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North America Page 19 of 79

 Canada: language enrolment up in 2014 but losing market share

Canada: language enrolment up in 2014 but losing market share

A national survey released today shows that enrolment in Canadian language programmes increased marginally between 2013 and 2014. This follows a notable decline from 2012 to 2013 and,...

 Turning the tables on conventional thinking with anti-marketing

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

 Five for Friday

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...

 The growing importance of alternative credentials

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and posing a challenge...

 India reports strong growth in outbound for 2014; edges China for first time

India reports strong growth in outbound for 2014; edges China for first time

A new student mobility report finds that the number of Indian students going overseas was up sharply in 2014. This reverses a four-year trend of declining student numbers...

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese students are flocking to American higher education institutions. According to the latest Open Doors data from the Institute of International Education (IIE), 274,439 students from China studied...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

Research paints a clearer picture of international secondary students in the US

A July 2014 report commissioned by the Center for Academic Mobility Research and Impact at the Institute for International Education (IIE) finds that the number of inbound international...

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations and financial institutions....

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

Canadian colleges set to play a bigger role in India’s plans to train 500 million

Education was front and centre last month when Indian Prime Minister Narendra Modi made his official state visit to Canada. This was the first such visit in 42...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience – can be...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...