North America

international-studentsThe power of connecting with international students

At this time in the year, many education institutions are in transition times: they are preparing for a major admissions cycle in autumn, and/or they...

nacac-to-repeal-ban-on-commission-based-agentsSigns that NACAC will repeal ban on commission-based agents for international student recruitment

The National Association for College Admission Counseling’s Commission on International Student Recruitment (NACAC) has issued a pre-release version of its final report in which it...

mystery-shopper-experimentMystery shopper experiment reveals best practices in communication strategies

We recently sat down for an interview with Mrs Lisa Cynamon Mayers, an academic advisor with Intead (International Education Advantage). Intead is a full-service consulting,...

The link between internationalisation and recruitment

Yesterday’s article covered experts’ predictions that the US would continue to be international students’ first choice over the next decade. But the expert we quoted...

Where international students will study over the next decade

A recent post in ScienceGuide featured an analysis by Mr Alan Ruby, senior fellow at the University of Pennsylvania (and an expert on the effects...

Enrolling new students is step one, but don’t forget about retention

With all the pressures on recruitment these days, there is naturally a focus on top-line goals. How many students did we get? How does that...

US calls for feedback on conditional admissions policy by 7 June

Editor’s Note: The deadline has been extended to 14 June 2013. The US Department of Homeland Security (DHS) has opened a call for stakeholder feedback...

Pricing and price sensitivity in international education

To what extent does cost, particularly relative cost among comparable institutions or destinations, factor in an international student’s choice of where to study? This is...

Increasing the “stay rate” of international students

International education is increasingly recognised by institutions and governments as an important export sector. In fact, the economic impact of foreign students’ tuition – along...

SAT demand surging abroad as College Board announces redesign

Two unrelated stories about the SAT (formally the SAT Reasoning Test and one of two major standardised exams for US college admissions) have caught our...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business –...

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note...

Working with commission-based education agents: the real issue

In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic...

Canada aims to streamline student visa processing

Canada is accepting more and more international students, and more of those international students are deciding to immigrate – recent data from Citizenship and Immigration...

US Department of Homeland Security school outreach programme works to eliminate fraud

The US government continually works to establish and strengthen professional relationships between academic institutions and local Homeland Security Investigations (HSI) offices in order to preserve...

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

Strong focus on agent relations key to success in Latin America

Today ICEF Monitor explores the key to success in four Latin American countries, where a strong focus on agent relations proves vital. We sit down...

New five-country visa application centre opens in Singapore

Of all the factors that can influence international student enrolments – from a country’s perceived safety or beauty to an institution’s reputation – visa processing...

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