Europe

experiential-marketing-international-recruitmentIncorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

private-investment-educationPrivate capital is helping to transform education

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of...

Swiss-english-languageSwiss agent survey reveals continued interest in European languages, dip in English

Sales in 2012 remained stable for most language travel agencies in Switzerland and the outlook is optimistic, with anticipated growth in 2013, according to the...

Consolidation to begin for Greek higher education

During the ongoing five-year economic storm that has buffeted Greece, the country’s higher education sector has been particularly hard hit. Public funding has been cut,...

A field guide to international agent training courses

As more and more countries race to develop their knowledge economies, internationalise their education sectors, and encourage their young citizens to study abroad, the role...

International tuition trends reflect competitive nature of today’s recruitment environment

Luring the increasingly mobile and discerning international student has evolved into a high stakes affair for educational institutions, one complicated by rising competitive pressures as...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences....

Indian, Pakistani enrolments drop sharply in UK; is new promotion agency the solution?

In a recent ICEF Monitor post, we asked: “Can the UK’s higher education sector retain its market share despite its government’s goals to reduce immigration...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event...

International education now worth €1 billion to the Irish economy

With international education in Ireland reaching a value of €1 billion, foreign student arrivals are proving their worth, providing much needed revenue into Ireland’s education...

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in...

Quality assurance in French language schools

Quality standards in education is an ongoing theme throughout many ICEF Monitor articles, so today we turn to the language learning sector in France to...

International students watch Finland and wait

In the wake of sweeping changes in educational systems throughout Europe, Finland remains the last EU country that does not charge tuition to international students....

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these...

Latest British Council research reveals market opportunities in Turkey, Italy, and Spain

“At the moment, 600,000 students come to the UK each year to learn English, and that contributes GBP 2 billion to the UK economy.” —...

Field report: Ukrainians consider a wider variety of study destinations

Following his recent trip to Uzbekistan, ICEF’s Director of the CIS countries Mr Sergey Krasnyanskiy travelled to the Ukraine to liaise with educational agencies and...

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