Europe

video-distribution-using-video-for-schoolsPart 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective,...

strategy-and-pricing-educational-travel-providersTop trends in strategy and pricing for educational travel providers

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak,...

international-internships-for-college-studentsInternational internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a...

Western boarding schools expand to Asia

Throughout the past several years, tradition-rich boarding schools that had previously operated only in the West have embraced internationalisation by opening branches in Asia. Today,...

Market snapshot: Turkey

Turkey is emerging as an increasingly attractive study destination and source of students. Because of its newly invigorated economy, its young population, its strategic geographic...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

Malta on the rebound, language student arrivals up 18.2% over last year

The National Statistics Office (NSO) of Malta has announced that the number of international students at English language schools reached 81,911 in 2012, an 18.2%...

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Demand for Spanish instruction escalating, higher ed still facing challenges

Spain has long been a popular travel and study abroad destination. Of all the participating countries in Europe, Spain receives the largest number of students...

Germany’s new strategies in the race for international students

Germany’s post-study work options continue to enable the country to attract a large and ever-growing number of international students, but what kind of new strategies...

EU aims to be more attractive to students and scholars

The European Union is taking steps to make it easier and more attractive for non-EU students and academics to study and work in Europe. A...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

UK Border Agency to be abolished

On Monday this week, the British House of Commons Home Affairs Committee published a report that was highly critical of the UK Border Agency’s performance...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

Comparing and contrasting study abroad trends of Brits and Americans

New research on US and UK students compares their propensity to study abroad, with three top trends standing out: 56% of US respondents are considering...

Russia begins to implement new higher education strategy

Last year, ICEF Monitor reported on Russia’s plans to dramatically rethink the funding and strategic orientation of its universities as a result of its absence...

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