Europe

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

Nielsen studies highlight value of education, illustrate growing consumer confidence

“With 7 billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centred...

top-ten-languages-on-the-internetLost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications)...

Scotland Snapshot: strong on quality and looking to boost student mobility

Accounting for less than a third of the UK’s total area, Scotland is something of a powerhouse from the vantage point of higher education. It...

Agency-Educator relationship management: from on-boarding to sustainable recruitment partnerships

With up to half of all international students using the professional services of an education agent, and private and public-sector use of external recruiters an...

New UK strategy aims for 20% growth in international enrolment

The British government released a major strategy for the UK’s international education sector last week – International Education: Global Growth and Prosperity – that describes...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone...

EU releases strategy document urging intensified globalisation of education in Europe

The European Commission released a report and statement this month that urges EU universities and schools to ramp up the degree to which they are...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

Well-designed internships look like the new competitive advantage

Around the world, several interconnected trends suggest there is a troubling gap between the profile of college and university graduates looking for work and the...

New educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and...

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic...

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be...

Higher ed in Russia: the international agenda takes centre stage

On the international stage, Russian higher education institutions have for many years been part of the supporting cast rather than a leading role. In the...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students...

Market snapshot: Poland

The first Polish university dates back to 1364. Today in 2013, Poland has almost 2 million students at over 450 higher education institutions,* and is...

Competition squeezes UK on both ends of higher ed spectrum

International students continue to rate their experience in the UK highly. For example, the i-graduate International Student Barometer – an annual survey that has collected the...

US a source of international students too

The US is often in the news for its reputation as the leading destination for international students. But American students go overseas, too – as...

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