Africa

international-internships-for-college-studentsInternational internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a...

universities-promotional-videos-strategiesPart 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

from-prospects-to-enrolmentsFrom prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

International school enrolment on pace to reach $60 billion by 2022

As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school...

Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

A field guide to international agent training courses

As more and more countries race to develop their knowledge economies, internationalise their education sectors, and encourage their young citizens to study abroad, the role...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the...

Trends shaping higher education in the Middle East and North Africa

Today we present our exclusive interview with Dr Derar Bal’awi, Regional Director for the MENA Region at International Group for Educational Consultancy (IGEC) based in...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event...

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these...

Increasing mobility and growing demand for higher education in Kenya

Recent developments in Kenya paint a picture of expanding student mobility programmes as well as a rapidly growing higher education system that is nevertheless struggling...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving...

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