Market intelligence for international student recruitment from ICEF
14th Nov 2014

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We present them here for your end-of-week reading pleasure.

When admissions becomes marketing

This post from College Admissions Today has been nagging at us for a little while now. It makes the interesting point that admissions staff are now often asked to play a more direct role with respect to marketing and recruitment, and raises some interesting questions about how this impacts workloads and focus in the admissions office.

Is Japan going to hit its target?

Japan aims to attract 300,000 foreign students by 2020. The good news: there is just one thing standing in its way. The bad news: that one thing is China. The Japan Times reports on how China’s efforts to attract greater numbers of international students are drawing market share from Japan.

Saudi Arabia tops the first ranking of Arab universities

Saudi Arabia owns the top three positions in an initial ranking of 91 Arab universities in 16 countries published recently by US News & World Report. The rankings are notably concentrated: the top seven countries counted 77 universities in the table (85% of the total), while seven other countries - Bahrain, Kuwait, Oman, Qatar, Sudan, Syria, and Yemen - had only one ranked university each.

Pearson launches new English test

Education giant Pearson and the online language learning platform busuu have partnered for the global launch of a new English proficiency exam: the Global Scale of English Test (GSET). busuu is the first company worldwide to offer the test, on exclusive terms with Pearson for an initial six-month period.

We’ve looked at Facebook from all sides now

Social marketing specialist Brian Carter offers an unvarnished view of Facebook: the good, the bad, and the ugly. In this nicely balanced post, he offers a compact summary of the challenges - and strengths - of this key social media platform.

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Because you found this article interesting

Demand for study abroad in Australia, Canada, UK already affected by new international education policies New, restrictive policies concerning international students in the UK, Canada, and Australia are already having a significant impact...
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South Korea announces results of annual evaluation of universities and colleges’ international programmes On 8 February 2024, the Korean government announced the results of its annual evaluation of colleges and universities’...
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Australia’s “blueprint for change” for higher education calls for a more diverse and balanced international enrolment After just over a year of consultation and review, 820 written submissions, 180 meetings, and a hotly debated...
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Australian unis brace for risk assessment as visa rejections continue Australia’s education providers continue to grapple with a significant spike in visa rejections. As many as 1 in...
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Former edtech unicorn’s stock price plunges as universities take DIY approach to online learning The edtech giant 2U is experiencing market and financial pressures severe enough that earlier this month it warned...
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Malaysia opens new post-study visa option for degree graduates Effective 1 December 2023, Malaysia introduced a package of new visa settings designed to make it easier for...
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New policies, Erasmus+, and booming tourism boost Spain’s international education sector New government policies in Spain – as well as a changed competitive context in the broader international education...
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Dutch universities detail plan to reduce international enrolment The Dutch government spent most of last year signalling its concern about the rapid growth of international student...
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