Market intelligence for international student recruitment from ICEF

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 Extending your recruitment effort with international alumni

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among your current students....

 Send your recruiting team back to business school

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and knowledge of their...

 Student retention begins in, and sometimes before, the first week of class

Student retention begins in, and sometimes before, the first week of class

For many educators, the memory of the last student intake and last orientation is never far away, especially with a new school year recently underway in many parts...

 The human side of content marketing

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment, and … everything...

 Strategies for improving student selection and retention

Strategies for improving student selection and retention

How much is the retention of international students tied to a school’s admission process for selecting them in the first place? At the September EAIE (European Association for...

Exams change over time but influence on student mobility remains strong

Entrance exams. Tell the truth: did you just feel an involuntary twinge of anxiety? Well, you are not alone. While the landscape of entrance and qualifying exams is...

Goodbye university? Revolution vs. evolution of the current education model

As we head into the tail end of 2013, a variety of claims and predictions are being tossed about regarding the future of higher education – and the...

How much influence does accommodation have on student recruitment?

The variety and quality of accommodations educational institutions offer are presumed to factor into the mix of reasons why prospective students select certain schools. Is this true? And...

LinkedIn instantly gets more relevant with launch of University Pages

Over the last few months we have written extensively about the increasing demand for higher education institutions to link their programming to industry and to prove that their...

Posting effectively on Facebook: the art of listening

The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in the Netherlands. One...

Does your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very significant populations of...

US graduate admissions up again this year but applications slowing

Updated data released by the US Council of Graduate Schools (CGS) in August reveals that initial offers of admission from American graduate schools to prospective international students increased...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...

Nielsen studies highlight value of education, illustrate growing consumer confidence

“With 7 billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centred on family, education...