Market intelligence for international student recruitment from ICEF

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 The growing role of emerging markets in shaping global demand

The growing role of emerging markets in shaping global demand

“The rise of emerging markets has been perhaps the defining feature of the global economy this century. In 2000, emerging markets as a whole accounted for just 37%...

 Test everything: the business case for A/B testing online

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...

 Explosive growth of social video opens new channel for student recruiters

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

 Beyond forecasting: how to use scenario planning to map the future

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning. More and more, educational institutions, associations, and...

 New research shows that mobile and social media users are intensely engaged online

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

Summing up international student mobility in 2014

University World News published a special issue on international student mobility last week and it got us thinking about what we really know about global student mobility as...

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the past year. In...

A closer look at the international au pair landscape

The international au pair sector offers a rare combination of paid employment, provided lodging, as well as foreign language and cultural immersion. Today, ICEF Monitor examines the current...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

Nigeria: Rapid growth and a strategic gateway to Africa

The most populous nation in Africa, Nigeria is being touted by some as the next big education market. The combination of a rapidly growing population and burgeoning middle...

Global language survey links English proficiency to economic and social development

Countries with higher levels of English-language skills also have stronger economies, and their citizens enjoy higher per capita income levels and a higher quality of life. These are...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...