Australia/Oceania

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed...

new-zealandDeclining South Korean and ESL enrolments overshadow post-secondary growth in New Zealand

Following its initial trend report earlier this year, Education New Zealand (ENZ) has released an updated International Education Snapshot with enrolment data for the first...

Mobile, video and peer-to-peer at the heart of the latest travel trends, with Asia in focus

When over 50,000 people gathered in London earlier this month, it could only mean one thing: the World Travel Market (WTM) had arrived. This massive...

Key ingredients to ensuring sustainable growth in Australia’s language sector

Today’s exclusive video interview is with Sue Blundell, CEO of English Australia (EA). EA is the national peak body for the English language sector of...

Open Doors 2013: More international students in the US, most growth from China

The 2013 Open Doors Report on international educational exchange was released this week, and it shows that the number of international students in the US...

Are we already entering a post-MOOC era?

The introduction of MOOCs (Massive Open Online Courses) a couple of years ago prompted a heady mixture of excitement, panic, and scepticism. MOOCs simultaneously promised:...

New developments in the accommodations sector

In a previous article, ICEF Monitor discussed student accommodations, specifically, dormitories and their influence on prospective students’ school choices, the increased investor activity related to...

Seventh annual Agent Barometer provides agents’ view of marketplace

The results are in from the seventh annual edition of the ICEF i-graduate Agent Barometer, a comprehensive survey that delivers insight into the profile of...

Integrating digital technologies at the K-12 level

At ICEF Monitor we have written extensively over the past couple of years on how higher education is changing to reflect the reality of the...

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the...

New report highlights changing face of the world’s freshman class; calls for expansion of higher education

More than 23 million students across the OECD and G20 countries will begin their university studies this year. This reflects a dramatic increase in university...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among...

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and...

New AEI statistics point to strengthening enrolment trends in Australia

A month ago, we wrote of the Australian education sector’s anticipation of how the new government might approach the international component of the industry, which...

Student retention begins in, and sometimes before, the first week of class

For many educators, the memory of the last student intake and last orientation is never far away, especially with a new school year recently underway...

New Zealand announces new initiatives to attract more international students

The Government of New Zealand announced a package of new policy initiatives this week designed to make New Zealand a more attractive study destination for...

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment,...

Strategies for improving student selection and retention

How much is the retention of international students tied to a school’s admission process for selecting them in the first place? At the September EAIE...

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