Market intelligence for international student recruitment from ICEF

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 Job forecasts driving greater emphasis on vocational and professional training

Job forecasts driving greater emphasis on vocational and professional training

A new report from the Paris-based OECD secretariat, Skills beyond school: synthesis report, OECD reviews of vocational education and training, attests to a growing recognition that around the...

 Mystery shopping experiment on social media: Is there anybody out there?

Mystery shopping experiment on social media: Is there anybody out there?

The following is a guest post by COO Ben Waxman and Academic Advisor Lisa Cynamon Mayers of International Education Advantage (Intead). The authors greatly appreciate the research support...

 Game on! Consumer empowerment and gamification in international recruitment marketing

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

 Pricing education in an era of increasing competitiveness and student expectations

Pricing education in an era of increasing competitiveness and student expectations

At a time when educational options for young students are more numerous and varied than ever before, institutions and schools are under increasing pressure to: Set effective, sustainable...

 Online or offline, the travel sector blurs all the lines

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for corresponding student mobility...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Mapping student pathways from Australian language programmes

A new report from Australia’s Department of Education contains highly relevant information on the study pathways international students take in the Australian education system. The report reveals the...

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the international education markets...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

The substitution effect of transnational education on international student mobility

The Observatory on Borderless Higher Education (OBHE) recently published a paper entitled, Transnational education vs international student mobility: Substitutes or distinct markets? It presents preliminary research on the...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too have emotions about...

Women increasingly outpacing men’s higher education participation in many world markets

It used to be that men were overrepresented in higher education, but that trend has been changing for several years now. In the 1990s, in many parts of...

New report forecasts postgraduate mobility trends through 2024

The British Council has just released a report – Postgraduate student mobility trends to 2024 – that forecasts the contributions of 23 source markets to international postgraduate student...

Australian education reforms figure prominently in emerging international education strategy

The Australian government has introduced its much-anticipated reform measures for the country’s higher education system. Tabled in the Australian parliament on 28 August, the Higher Education and Research...