Australia/Oceania

examsExams change over time but influence on student mobility remains strong

Entrance exams. Tell the truth: did you just feel an involuntary twinge of anxiety? Well, you are not alone. While the landscape of entrance and...

universities-education-modelGoodbye university? Revolution vs. evolution of the current education model

As we head into the tail end of 2013, a variety of claims and predictions are being tossed about regarding the future of higher education...

How much influence does accommodation have on student recruitment?

The variety and quality of accommodations educational institutions offer are presumed to factor into the mix of reasons why prospective students select certain schools. Is...

What will the new Australian government mean for the higher education sector?

“International education is at a crucial turning point in Australia, and governments have two choices. They can persist with a fragmented, unhurried approach to managing...

LinkedIn instantly gets more relevant with launch of University Pages

Over the last few months we have written extensively about the increasing demand for higher education institutions to link their programming to industry and to...

Posting effectively on Facebook: the art of listening

The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in...

Does your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very...

New Zealand enrolment down in 2013 as private sector falls off

A new report on international education in New Zealand reveals that total international enrolment for the first four months of 2013 declined by 3% against...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

Nielsen studies highlight value of education, illustrate growing consumer confidence

“With 7 billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centred...

International survey says Australia is most expensive study destination

HSBC released a study last week that looked at tuition and living costs in 13 international study destinations worldwide. The results? Australia, the survey says,...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications)...

Agency-Educator relationship management: from on-boarding to sustainable recruitment partnerships

With up to half of all international students using the professional services of an education agent, and private and public-sector use of external recruiters an...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

Well-designed internships look like the new competitive advantage

Around the world, several interconnected trends suggest there is a troubling gap between the profile of college and university graduates looking for work and the...

New educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and...

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