Market intelligence for international student recruitment from ICEF

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 Part 2: Keyword research: Building your toolkit

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...

 Part 1: Keyword research: Matching intent with results

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...

 New study makes the link between study abroad and employability

New study makes the link between study abroad and employability

Amidst a backdrop of considerable concerns around youth employment in many parts of the world, a new European Commission study released this month finds that young people who...

 #Recruitment: Twitter for international education marketing

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

 How do you look to prospective students online?

How do you look to prospective students online?

Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience are prospective international...

New surveys compare relative costs of study abroad and parents’ perception of educational quality

The global investment bank HSBC continues to produce interesting research on global study destinations. This year the bank released two reports that aim to compare costs and parents’...

OECD releases detailed study of global education trends for 2014

The Organisation for Economic Cooperation and Development (OECD) has released its annual Education at a Glance report for 2014, and it is full of useful trend information and...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We...

Thinking strategy? Think big

September is a busy time of year for many of us in the industry, and the Association of Language Travel Organisations (ALTO) got their members off to a...

The agent question: New data has the answer

In international education circles, the use of education agents is simultaneously controversial, and widespread. But, as a new report published today by The Observatory on Borderless Higher Education...

Transitional and support services for international students with disabilities

According to the United Nations, around 15% of the global population, or roughly 1 billion people, live with disabilities, making them the world’s largest minority – a minority...

American universities maintain dominance in latest Shanghai rankings

The 2014 Academic Ranking of World Universities (ARWU) – compiled by Shanghai Jiao Tong University (SJTU) and colloquially known as the “Shanghai ranking” – was released earlier this...

International linkages of Australian universities up by 49% since 2009

Recent reports from Universities Australia illustrate that over the past two decades there has been a steady increase in the number of formal agreements between Australian universities and...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...

International student enrolment strengthening in New Zealand

Education New Zealand (ENZ) recently released its full-year report on international enrolment for 2013 and the numbers tell a tale of two sharply contrasting trends over the course...