Market intelligence for international student recruitment from ICEF

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 Australia releases draft strategy for international education

Australia releases draft strategy for international education

The Australian government has just released its much-anticipated Draft National Strategy for International Education. It celebrates Australia’s recent resurgence as a leading destination country, identifies areas that need...

 Marketing languages other than English

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share a native language....

 How to engage the international schools sector for higher education recruitment

How to engage the international schools sector for higher education recruitment

The K-12 English-medium international schools market is now considered a crucial sector for the world’s higher education institutions. The aspirations of pupils that go to these schools and...

 Getting started on Snapchat, one of the world’s fastest-growing social media apps

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...

 Using technology to bring travel experiences to life

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

Global economic power projected to shift to Asia and emerging economies by 2050

The professional services firm PricewaterhouseCoopers (PwC) has produced a series of megatrends reports that analyse high-level trends expected to shape the global economic landscape in the decades ahead....

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

From the field: EF continues to build new markets, products, and systems

EF Education First is one of the world’s leading language schools. Based in Lucerne, Switzerland, it operates 500 schools and offices in 53 countries and has a complement...

New Zealand’s international enrolment up 12% as number of prospective domestic students falls

New data released last month shows that New Zealand, already a popular study abroad destination, has boosted its international student enrolments by 12% for the period January to...

Virtual tours growing in popularity

Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students who aren’t able...

Managing growth and maintaining standards in international branch campuses

The number of international branch campuses worldwide continues to grow. This is in some respects a natural result of institutions continuing to expand their global partnerships, and of...

Australia’s international enrolment recovery is real

Australia reversed a three-year enrolment decline in 2013, registering a modest increase of 2.6% in total international student numbers and a much more noticeable bounce (9.3%) in student...

Student visa fraud in Australia up sharply since 2012

Australia has seen a dramatic increase in the number of international student visas cancelled or under review over the last three years. The Australian is reporting a surge...

Global review maps the state of MOOCs in 2014

Expectations for MOOCs have been shaped by offsetting waves of enthusiasm and skepticism over the past couple of years. At some point during 2014, however, the market began...