Australia/Oceania

gamification-in-international-recruitment-marketingGame on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

pricing-educationPricing education in an era of increasing competitiveness and student expectations

At a time when educational options for young students are more numerous and varied than ever before, institutions and schools are under increasing pressure to:...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Mapping student pathways from Australian language programmes

A new report from Australia’s Department of Education contains highly relevant information on the study pathways international students take in the Australian education system. The...

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

The substitution effect of transnational education on international student mobility

The Observatory on Borderless Higher Education (OBHE) recently published a paper entitled, Transnational education vs international student mobility: Substitutes or distinct markets? It presents preliminary...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too...

Women increasingly outpacing men’s higher education participation in many world markets

It used to be that men were overrepresented in higher education, but that trend has been changing for several years now. In the 1990s, in...

New report forecasts postgraduate mobility trends through 2024

The British Council has just released a report – Postgraduate student mobility trends to 2024 – that forecasts the contributions of 23 source markets to...

Australian education reforms figure prominently in emerging international education strategy

The Australian government has introduced its much-anticipated reform measures for the country’s higher education system. Tabled in the Australian parliament on 28 August, the Higher...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate...

New study makes the link between study abroad and employability

Amidst a backdrop of considerable concerns around youth employment in many parts of the world, a new European Commission study released this month finds that...

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in...

How do you look to prospective students online?

Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience...

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