Market intelligence for international student recruitment from ICEF

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Youth Trends Page 4 of 14

 Online or offline, the travel sector blurs all the lines

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for corresponding student mobility...

 Millennial international students rely on digital channels and networks

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 – seek out information...

 New study makes the link between study abroad and employability

New study makes the link between study abroad and employability

Amidst a backdrop of considerable concerns around youth employment in many parts of the world, a new European Commission study released this month finds that young people who...

 OECD releases detailed study of global education trends for 2014

OECD releases detailed study of global education trends for 2014

The Organisation for Economic Cooperation and Development (OECD) has released its annual Education at a Glance report for 2014, and it is full of useful trend information and...

 Search trends playing an increasing role in international education marketing

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...

The link between employability and international student recruitment

As business leaders and prospective students increasingly seek proof of graduate readiness and success, it is no wonder that employability has emerged as a key issue for educators....

Employability and university rankings: London conference reveals what employers want from schools

“Students are investing in education because they expect a monetary return, which means gainful employment.” – Marian Mahat, LH Marting Institute for Tertiary Education Leadership and Management, University...

LGBT students: a forgotten market with potential

Within the mountains of market intelligence, research articles, and data available on international student mobility and recruitment, one niche student group receives very little attention: lesbian, gay, bisexual,...

Expert advice on recruiting in Europe

The OECD reports that Germany is the leading European source of international students, with an estimated 132,000 students abroad in 2011. Along with being a significant source of...

Looking at Chinese market trends for 2014

In today’s ICEF Monitor post, we draw on a new report from Education New Zealand (ENZ) as a foundation for a 2014 update on trends in the key...

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

France looks to education to help solve youth unemployment woes

Amid growing concerns about the economic situation of its young people, France is looking to the education sector to help address the country’s high youth unemployment rate. Youth...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years. Today, its high-performing...