Market intelligence for international student recruitment from ICEF

Youth Trends Page 2 of 14

Study reveals shifting motivations for language travel and changes in how students book courses

A new study published by the International Association of Language Centres (IALC) shows that students are increasingly interested in acquiring a new language to support their academic goals,...

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Specialised camps are raising the bar for junior programmes

The junior segment is big business for leading ELT (English-language training) destinations and an increasingly important growth segment in a global market where overall year-over-year gains are now...

Summing up motivations for study abroad

A majority of prospective students aged 18 or younger say that their main motivation for study abroad is to...

Mapping the trends that will shape international student mobility

A new report reviews ten trends that are expected to have a significant effect on global demand for higher education...

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

Cultural experience the big driver of study abroad for Generation Z

A new study from AFS Intercultural Programs provides some fresh insights into the perspective of younger millennials on study abroad. Mapping Generation Z: Attitudes Toward International Education Programs surveyed 5,255...

Destination marketing organisations adding new partnerships and resources for international student recruitment

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25 million international arrivals...

Junior language travel market continues to develop

Junior students have become an important growth segment in recent years, especially in Europe, where students under age 18 now compose a significant proportion of language travel enrolments....

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...

New data reveals most searched-for study destinations

The body of research underlining the importance of online channels to international student recruitment is growing. Among the key findings we have reported in recent months: Digital tools,...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities, two Singaporean universities,...

UK losing share in global ELT market

An expanded study of English Language Training (ELT) in the UK provides further evidence that Britain is losing share in the global ELT marketplace. The report sheds new...