Youth Trends

the-opportunity-of-student-comments-on-instagramThe opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform...

internet-trends-report-highlights-online-learning-and-visual-marketingInternet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

in-the-sharing-marketplace-video-is-kingIn the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Global study highlights a jump in online bookings for under-30 travellers

Every five years, the WYSE Travel Confederation puts its New Horizons Survey in the field to monitor key trends in the under-30 travel market. The...

From the field: An agent’s perspective on recruiting in France

The junior language travel market – that is, programmes for those aged 18 and under – has been one of the industry’s most dynamic segments for some...

Global survey compares student decision factors across study destinations

We are pleased to present the following guest post from Joseph Burrow, i-graduate’s director for client services in...

Study reveals shifting motivations for language travel and changes in how students book courses

A new study published by the International Association of Language Centres (IALC) shows that students are increasingly interested in acquiring a new language to support...

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Specialised camps are raising the bar for junior programmes

The junior segment is big business for leading ELT (English-language training) destinations and an increasingly important growth segment in a global market where overall year-over-year...

Mapping the trends that will shape international student mobility

A new report reviews ten trends that are expected to have a significant effect on global demand for higher education...

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

Cultural experience the big driver of study abroad for Generation Z

A new study from AFS Intercultural Programs provides some fresh insights into the perspective of younger millennials on study abroad. Mapping Generation Z: Attitudes Toward International...

Destination marketing organisations adding new partnerships and resources for international student recruitment

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25...

Junior language travel market continues to develop

Junior students have become an important growth segment in recent years, especially in Europe, where students under age 18 now compose a significant proportion of...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

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