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 New survey data measures student intent for study abroad

New survey data measures student intent for study abroad

As the COVID-19 pandemic continues around the world, there have been a number of attempts to track student intent with respect to study abroad for the balance of...

 Instagram’s profound effect on travel destination choice

Instagram’s profound effect on travel destination choice

One of the biggest subject niches on Instagram is travel, and new research is showing that travel posts are dramatically affecting...

 The opportunity of student comments on Instagram

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...

 Internet trends report highlights online learning and visual marketing

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

 In the sharing marketplace, video is king

In the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or even country they...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Global study highlights a jump in online bookings for under-30 travellers

Every five years, the WYSE Travel Confederation puts its New Horizons Survey in the field to monitor key trends in the under-30 travel market. The latest findings – drawing...

An agent’s perspective on recruiting in France

The junior language travel market – that is, programmes for those aged 18 and under – has been one of the industry’s most dynamic segments for some years now and...

Global survey compares student decision factors across study destinations

We are pleased to present the following guest post from Joseph Burrow, i-graduate’s director for client services in...

Study reveals shifting motivations for language travel and changes in how students book courses

A new study published by the International Association of Language Centres (IALC) shows that students are increasingly interested in acquiring a new language to support their academic goals,...

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Specialised camps are raising the bar for junior programmes

The junior segment is big business for leading ELT (English-language training) destinations and an increasingly important growth segment in a global market where overall year-over-year gains are now...

Summing up motivations for study abroad

A majority of prospective students aged 18 or younger say that their main motivation for study abroad is to...