Market intelligence for international student recruitment from ICEF

Youth Trends Page 1 of 14

How the pandemic is shaping the expectations and decisions of international students

The pandemic is fundamentally shaping the lives of young people belonging to Gen Z (born between 1995 and 2015). Across the world, these young adults are confronted with...

Could digital nomads be an important growth segment for student travel?

Digital nomads are online workers that are “location independent”. They can, and do, work from anywhere. They lead “asset-light” lives and are invested in experiences rather than things....

New study benchmarks global student group travel market

Millions of students go abroad for short-term group programmes to other countries every year, but there has historically been little quantitative study of this major category of study...

Tracking student intent for study abroad through April

Will international students follow through on their study abroad plans for this year and next? That is the question at the heart of the enrolment modelling efforts currently...

With 9 in 10 students affected by COVID-19 closures, how is the shift to online going so far?

Most COVID-19-related statistics are distressing but some veer towards the simply astounding: “The pandemic has disrupted learning for 9 out of 10 students around the world (87%), according...

New survey data measures student intent for study abroad

As the COVID-19 pandemic continues around the world, there have been a number of attempts to track student intent with respect to study abroad for the balance of...

Instagram’s profound effect on travel destination choice

One of the biggest subject niches on Instagram is travel, and new research is showing that travel posts are dramatically affecting...

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

In the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or even country they...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Global study highlights a jump in online bookings for under-30 travellers

Every five years, the WYSE Travel Confederation puts its New Horizons Survey in the field to monitor key trends in the under-30 travel market. The latest findings – drawing...

An agent’s perspective on recruiting in France

The junior language travel market – that is, programmes for those aged 18 and under – has been one of the industry’s most dynamic segments for some years now and...

Global survey compares student decision factors across study destinations

We are pleased to present the following guest post from Joseph Burrow, i-graduate’s director for client services in...