mobile marketing

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about,...

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested...

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London....

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a...

Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students....

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