Market intelligence for international student recruitment from ICEF

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South & Central America Page 19 of 45

 Increasing the “stay rate” of international students

Increasing the “stay rate” of international students

International education is increasingly recognised by institutions and governments as an important export sector. In fact, the economic impact of foreign students’ tuition – along with accommodation, living...

 More on Twitter in education marketing: five tips to boost your profile

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...

 Using Twitter for student recruitment to maximum effect

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...

 Working with commission-based education agents: the real issue

Working with commission-based education agents: the real issue

In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic that is currently...

 8 tips for better content marketing on social media sites

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...

Strong focus on agent relations key to success in Latin America

Today ICEF Monitor explores the key to success in four Latin American countries, where a strong focus on agent relations proves vital. We sit down with Mr Jonathan...

Part 2: MOOC development continues to pick up speed… around the world

ICEF Monitor returns to MOOCs today with the second half of a two-part look at the current state of the online education landscape. With ongoing questions about whether...

Changes to Cuban education sector could bring shift in student mobility patterns

Recent changes in Cuba could result in a shift in student mobility patterns related to the island, and today on ICEF Monitor we’ll look at some of the...

Part 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...

Top trends in strategy and pricing for educational travel providers

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak, founder and CEO...

International internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a look at the...

American graduate schools see alarming drop in applications from Chinese students

A dramatic drop in the number of Chinese students applying to US graduate schools this spring – a 5% decline, after seven years of double-digit increases, according to...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...