Market intelligence for international student recruitment from ICEF

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 Generation Y poised to bring permanent change

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s general technological literacy...

 Part 2: Facebook is changing: Are you changing with it?

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...

 Part 1: Facebook is changing: Are you changing with it?

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...

 International school enrolment on pace to reach $60 billion by 2022

International school enrolment on pace to reach $60 billion by 2022

As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school enrolment by the...

 Could you improve your recruitment results and student services through data mining?

Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which would drop out...

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area of innovation in...

Colombia seeks the best path forward for its tertiary sector

Colombian higher education institutions are becoming increasingly internationalised, with more scholarly exchanges, more joint programmes, and more student mobility programmes than in previous years. Many want to see...

Private capital is helping to transform education

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of private funding and...

Swiss agent survey reveals continued interest in European languages, dip in English

Sales in 2012 remained stable for most language travel agencies in Switzerland and the outlook is optimistic, with anticipated growth in 2013, according to the latest survey from...

A field guide to international agent training courses

As more and more countries race to develop their knowledge economies, internationalise their education sectors, and encourage their young citizens to study abroad, the role of international education...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the first places we...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event featured several workshops...

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these initiatives have met...