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 Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

 Who moved my rankings? Changes in the SEO market

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

 High performance, high pressure in South Korea’s education system

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years. Today, its high-performing...

 Marketers will focus on mobile more than ever before in 2014

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

 ASEAN poised to usher in new era of regional student mobility

ASEAN poised to usher in new era of regional student mobility

The rise in intra-region mobility – that is, the increasing incidence of international students leaving their home country to study in a neighbouring country within their home region...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of 2013. And now,...

New payment systems aim to reduce risk and processing time for international transactions

As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports for students throughout...

Big data, predictive modelling, and international student recruitment

Earlier this year, we began to consider how better management and analysis of large volumes of data could improve student services and recruitment. In the months since, the...

China announces plans to reform national college entrance exam

China’s Ministry of Education released plans this week to reform the gaokao – the national college entrance exam – over the balance of this decade. The gaokao is...

New British Council report underlines the importance of – and increasing competition for – Indian students

Consider these predictions for India in 2028: Half of the country’s population will be younger than 25; The country is expected to become the world’s most populous nation,...

Checking in on China market trends

China remains the world’s leading outbound education market for international students. But what trends are shaping the market today and for the foreseeable future? To answer this question,...

Mature students emerging as an increasingly important market segment

The term “mature student” describes a category of learners who undertake a programme of study later in life than those who – typically at 18 or 19 years...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Declining South Korean and ESL enrolments overshadow post-secondary growth in New Zealand

Following its initial trend report earlier this year, Education New Zealand (ENZ) has released an updated International Education Snapshot with enrolment data for the first eight months of...