Market intelligence for international student recruitment from ICEF

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 Survey finds increasing focus on online channels among higher education marketers

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital Solutions ran its...

 Social channels a major factor in Chinese research for study abroad

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...

 Can you spot the difference? The search for a distinct education brand

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...

 Stand out from the competition by sharpening your brand identity

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing field of schools...

 Is online messaging the next big thing for student recruitment?

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is more to be...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...

New data reveals most searched-for study destinations

The body of research underlining the importance of online channels to international student recruitment is growing. Among the key findings we have reported in recent months: Digital tools,...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The global marketing toolkit...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which tactics worked the...

2015 in review: The most-read and must-reads from the year

As we count down the final days of the year, let’s take a moment to look back over 2015 with our third annual review of the most-popular items...

New study maps important shifts in international undergraduate enrolment

A new report from the UK Higher Education International Unit describes a fast-growing market for international undergraduate students, one that has seen enrolment in major destination countries grow...

Scholarships creating a culture of study abroad in Saudi Arabia

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Tens of thousands of Saudi students have gone abroad over the past...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some areas than in...