The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...
Market intelligence for international student recruitment from ICEF
A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital Solutions ran its...
“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...
Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...
As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing field of schools...
Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is more to be...
The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...
The body of research underlining the importance of online channels to international student recruitment is growing. Among the key findings we have reported in recent months: Digital tools,...
This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The global marketing toolkit...
For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which tactics worked the...
As we count down the final days of the year, let’s take a moment to look back over 2015 with our third annual review of the most-popular items...
A new report from the UK Higher Education International Unit describes a fast-growing market for international undergraduate students, one that has seen enrolment in major destination countries grow...
Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Tens of thousands of Saudi students have gone abroad over the past...
It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...
In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...
Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some areas than in...
